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Clothing Industry: A Case Study

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Clothing industry is one of the most competitive industries in the world because people often buy clothes almost every season. Because of the weather, people need to buy clothes for each season. Especially United States, it has one of the largest clothing marketing in the world. According to statista (n.d,) the size of the clothing market in the United States was 225 billion dollar in 2015. It was same size of the 28 percent of global clothing industry. In addition fast fashion brand help to grow the clothing industry. Fast fashion brand is the brand provides cheap and fashionable clothes. According to According to the Bureau of Labor Statistics (BLS) 2014 Consumer Survey (qtd. Josephson), Apparel and services increased 11% between from 2013 …show more content…

It helps to collect the data, deliver the products and making the products. Researching is key factor because understanding the trends is key point for making the revenue in the apparel industry. Also, H and M is global apparel brand, so people tend to buy its clothes because of the name value. The weakens of H and M is that the brand does not have clothe diversities. Even though H and M collaborate with male celebrities such as David Beckham, it does not have many men’s clothes. According to Smith (Mar 31, 2015), 57 percent of H and M’s product was female. The products for male are only 16 percent, so it does not have diversity. In addition, H and M has many opportunities in the industry. H and M is good at researching and expecting trends. Especially people, who are young age, care about trends, so teenagers are possible to buy H and M products. Also H am M locates globally. According to H and M (n.d), its stores locate 62 markets in the world and can use online shopping in 32 countries. The customers can buy H and M products globally, Nevertheless, H and M has strength and more opportunities, it has major threats, which is competition. Fast fashion industry is very competitive, and there are many global fashion brands. H and M is not only that is global fast fashion apparel company. Generally, fast fashion brands are global companies, so it has to compete with big companies. Also, making chap product constantly is extremely hard, According to Petro, he said, “60% of the production takes place in Asia, the rest in Europe.” H and M relies on Asia and Europe much, so it is difficult to make the cheap products when H and M cannot factories in these

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