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Coca Cola Advertisements Analysis

828 Words4 Pages

Chien Phan-Nguyen Freshman Composition 1101 Sec 30 1/27/2018
Coca-Cola Advertisement This Coca-Cola advertisement implies that you will feel a cool and refreshing sensation when you drink Coca-Cola. The rain pouring in the background delivers a calm and soothing vibe to the viewers. Rain is used to symbolize the tone of a setting or an emotion. Usually, rain would make you feel sad and depressing, but since the lighting in the back is bright and it's illuminating the rain kind of makes you feel happy and relaxed in a way. The way that the advertise uses the lighting shows us that even on the boring and rainy days, your day will always light up when you drink a bottle of Coca-Cola. The use of the umbrella was a great way to create more …show more content…

The models' face is also giving us a seductive look. This helps the ad by luring in the reader and making us want to drink the Coca-Cola. The color of the straw that the model is using to drink the Coca-Cola with is red and white. White is often used to symbolize perfection and goodness. Mixing the color white with the color red infers that the Coca-Cola is so good that you will be in a state of perfection. The bottle that the drink is in is transparent, which represents ourselves when we are hungry and on an empty stomach. The bottle however, is filled with Coca-Cola and this shows the reader that when drinking this beverage, it will fill you up. The umbrella which the model is holding to protect herself from the rain is red. This represents the love that you will get from drinking the beverage will protect you from feeling sad. In Asian culture, the color red represents luck and since there is so much red in the advertisement, it tells us that having Coca-Cola will make you have luck on your side. The color of the models' jean jacket is light blue which contrasts with the red. The color light blue produces a calming effect. This advertisement is trying to convey the fact that drinking Coca-Cola will make you feel calm both mentally and physically. When combining both the color blue and red, we get purple. Purple symbolizes luxury and is a rare color in

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