ABOUT PEPSI LOGO Despite the passage of the century and the advancement of technology and trends, the Pepsi logo design still retains its uniqueness. The mesmerizing taste of Pepsi Cola can be noticed in the logo which is a combination of colors, shape and font style. Figure1.1 Pepsi Logo 1893 – 1898 Pepsi was launched as Brad’s Drink in 1893 by Caleb Bradham. Figure1.2 Pepsi Logo 1898 – 1905 In 1898 it was decided to rename Brad’s Drink as Pepsi-Cola. This is the first Pepsi-Cola logo to be used.
Besides that, Coca-Cola is also always ordered at family and friend gathering as it is playing role in leaving some sweet and warm memories. In the future, the family members and friends will recall the memories when they look at the Coca-Cola products and its brand symbols like logo. Particularly, the icon or image of Coca-Cola with glass bottle symbolizes many people’s childhood life. With the gradual changes of the Coca-Cola packaging designs in these years, people will feel that they are grew up in these years when looking at the brand products and
“Gertner, D., Gertner, R., and Guthery, D., 2005” *Coca-cola possibility of leading soda industry in Egypt: Coca-cola can easily be the leader of soda industry in Egypt, as its market share is so close to PepsiCo. 's one. As in graph.. This graph represents the market share of the 4 biggest companies in Egypt based on their sales in 2015, if we looked at the difference between the market share of coca-cola & PepsiCo. , we 'll find that the difference is minor, which means that coca-cola can beat it.
Coca-Cola Company Background The Coca-Cola Company was organized in 1886 and engages in the manufacturing, distribution and marketing of non-alcoholic beverage concentrates and syrups. The company also produces, markets, and distributes juices, water products, sports drinks, teas, coffees, and other beverage products. Coca-Cola is the most valuable brand in the world, with a brand value of $67.5 billion3. In order to better understand and manage the complexities of cultural, economic and political factors impacting the company, Coca-Cola established an International Advisory Council. Coke started its international expansion in 1906, and by 2003, generated more than 70% of its income from outside the U.S.
Thums Up accounts for 40% of Coca Cola company 's turn over, followed by Coca Cola which has a 23% share and Limca which accounts for 17% of the turn over of the company. (Thums up being the local drink, its share in the market is intact, forcing the company to service the brand, as it did last year Mr. Donald short CEO, Coca Cola India, said that, " we will be absolutely comfortable if Thums Up is No. 1 brand for us in India in the year 2005. We will sell whatever consumers wants us to". Coca Cola India has positioned Thums up as a beverage associated with adventure because of its strong taste and also making it compete with Pepsi as even Pepsi is associated with adventure, youth.
This might due to the Companies maximum number of the dealer does prefer Pepsi. 4.2 DATA ANALYSIS & INTERPETITION For Retailer’s Q. 1 Which brand of Pepsi you keep in your stock? Table.no:19 Brands No. of Respondents % of Respondents Pepsi 80 37% Mountain Dew 40 18% 7up 35 16% Slice 40 18% Miranda 25 11% Total 220 100% Sample Size – 220 Graphical Representation Fig.
They launched coca cola orange in 2007 available in united kingdom (UK) but limited time. Its sold the label Mezzo Mix in Switzerland, austria and Germany. The expected product is defined as a set of attributes or characteristics that buyers normally expect and agree to when they purchase a product. When consumers get a hold of a Cola product, they are expecting the sweet, citrusy flavor burst (Lubin, 2012) and when other consumers grab a Coca Cola product they await the raisiny– vanilla taste of the soft drink (Gladwell, 2012). The Coca Cola products are constantly produced in a red background with the iconic Coca Cola
is not so successful as Coca-Cola but it still be well known with its major product, Pepsi. One of PepsiCo.’s competitive advantage is its variety product line. In 2001, PepsiCo. stated in 38 percent more revenue than Coca-Cola despite it was stated $16 billion sales in soft drinks. This is because besides of compete with Coca-Cola in soft drink market, Pepsi also introduce some snacks and breakfast, such as Quaker Oat, Lay and others (Business Insider, 2012).
It was invented by Edwin Perkins in Hastings, Nebraska, United States of America and was manufactured in Mexico. Kool-Aid is a brand of flavored drink mix, owned by Kraft Foods. Kool-Aid starts with Edwin Perkins’s experiments in the kitchen of his mother. Its precursor was a liquid concentrate called Fruit Smack. In 1927, Perkins discovered a way to remove the liquid from Fruit Smack, leaving only a powder so that shipping costs will reduce.
“THE GREAT TEMPERANCE BEVERAGE”, the slogan in 1906, reflected the United States society when there was a time people veered away from alcoholic beverages and a good alternative provided was coca cola. Meanwhile the other slogans concerned about their sales statistics like “THREE MILLION A DAY” which was in 1917 and “SIX MILLION A DAY” which was in 1925. In 1997, the coca cola company passed in terms of drinks a day, a huge difference from the one billion day mark. As in 1948’s ‘”WHERE THERE’S A COKE THERE’S HOSPITALITY”, this coca cola slogan concentrated regarding the product’s quality, refreshing taste and its role in entertaining. The latest slogan was introduced in January 2003 “COCA-COLA… REAL”.