Essay On Coffee Shop
This essay is going to discuss about a traditional Chinese cuisine coffee shop which can be define as ‘Kopitiam’. This restaurant is located across the street next to INTI Subang in SS14.
A ‘Kopitiam’ is a traditional and customary Chinese cuisine coffee shop which can found all around Southeast Asia especially places with Chinese such as Malaysia and Singapore, which mostly patronized for meals and beverages for breakfast or brunch (NAHMJ, 2014). The word ‘Kopitiam’ which is a local word means coffee shop; ‘Kopi’ is a ‘Malay’ expression for coffee and ‘Tiam’ is the ‘Hokkien’ expression for shop. In old days, Kopitiam is a part of the daily routine in the traditional Chinese society (Yikhua, 2014). It serves as a place for common folks to have some delicious refreshment, or simply have a coffee accumulate around to chit chat or babble about the latest gossip (RS, 2011). In Kopitiam, everything is connected to each other; individuals unite together before their daily schedule, doing the same routine day by day
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There is one more outstanding factor beside typified, which is the cheap price of dishes. By the combination of advantage above, the restaurant can control their expenses into the lowest condition, which make the restaurant can provide dishes in more attractive price. Normal adults may fill their tummy by just RM5 or above in ‘Kopitiam’.
2.1- Weaknesses
As a private enterprise, there will be only one or a few owners in the restaurant. The restaurant might face the issues of lack of funds or cash flow problems (T.P.M.D.S.M, 2013). Besides, due to Small and Medium Enterprises, there might be facing the issues of lack of marketing and management professionals (T.P.M.D.S.M, 2013).
As the plated service might be easier and functional way to serve, but it contain lesser showmanship, this might lead to lesser personalized attention and lesser consumer satisfaction on service (Shock, 2012). Besides, the restaurant is not providing other paying method beside
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