Limitations Of Cognitive Dissonance Theory
Limitations of the theory
This theory do makes no forecast on how dissonance can be reduced. It listed a several options for lower the risk of cognitive dissonance (add constant cognitions, shift dissonance cognitions, adjusting the importance of cognitions), but of course the persuader hope dissonance to be deal in a way to further the goal. We should qualify the facts on the experimental support for this theory. Normally, a theory will make a forecast can be abstract to be stronger test than the vague theories. This theory does suggest that:-
1) Dissonance is psychologically hard to motivate people who wish to achieve consonance.
2) In dissonance, people will try to avoid the information and also the situation that they think it will increase
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Every campaign or event is actually will refer on the theory and needed to make a content to make people to believe the info to have a change of behaviors in them towards the information that the organizer of the campaign try to convey to the public. Public relations needed to inform the public and there’s a moment where the information is different from what people’s beliefs and also their behavior.
While planning for the campaign, public relations practitioner need to make a plan and make sure that the flow is under control no matter what time it is; before, during or after the campaign where all this will at least change or influence people’s behaviors. Basically, public relations will apply cognitive dissonance to change people’s perception or their belief and behaviors like what they received and
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Many efforts have done where the campaign posters were posted up on the billboards, government premises, and newspapers and also the magazines while other Medias like television and radio advertising will buy and will advertise in the air. According to the International Tobacco Control (ITC) Malaysia National Report, around 43% of all the smokers and those already quit the smoking habit said that the campaign is actually work which make them more like to quite or stay off the
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