Essay On Colours Of Personality

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Colours of Personality Psychology of colours is the study of colours that influence human behaviour. It is apparent especially in marketing and branding where colours play a huge role in influencing the customers to buy products. Certain colours that suit the personality of the product is one of the main reasons people are attracted to purchase the product. These colours can also become a determinant towards a person’s personality such as yellow, white, black, and green. According to the psychology of colour, people with yellow personality are said to be perfectionists. They have high expectations towards something and usually plan big. Because of their big goals, they need to work on themselves and keep their focus to achieve them. “Yellow” individuals are fun-lovers and can be considered as the “vitamin” among the colour personalities. They have a great sense of humour and always seems to know what to say at the right timing, making them an excellent company to be with. When they are not in the mood, they may act aloof and mean, however, this is temporary. “Yellow” individuals are also prone to be impulsive, making it hard for them to save money or keep their budget. The colour white resembles the stern personality of an individual. White is a colour that is easily stained by the other colours so to make itself …show more content…

In this current generation, stereotypes are something that is not uncommon. Stereotypes are due to some narrow-minded people that only accept something that they view as ideal and consequently, they castigate or condemn the individuals who do not conform to their idea of an unequivocal perception. Stereotypes come in many shapes such as beauty stereotypes, racial stereotypes, gender stereotypes and cultural stereotypes. This lack of discernment may be harmful to someone’s self-esteem, as it affects their social life and

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