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Essay On Commercialisation Of Media

2052 Words9 Pages

A- Commercialisation of media affecting the democratic fabric of our country. It is because media influence the audience. Media is most powerful aspect because it directly stuck in the mind of viewer/audience. Now, what commercialisation actually means in term of media? Commercialisation actually means paid news. News is no longer about reporting timely occurrences or events, it is now about packaged broadcast or reports sponsored or paid for by interested parties. Paid news means when a person pay to journalist or news channel to cover a particular aspect or angle of story. According to Willie Nnorom news commercialisation is “news commercialization as "a phenomenon whereby the electronic media report as news or news analysis a commercial message by an unidentified or unidentifiable sponsor, giving the audience the impression that news is fair, objective and socially responsible”. Commercialisation of media actually depends upon it because income revenue is the main problem. In traditional media like print media which undergone through various challenges to get income source they have mainly two source advertisement and paid news. Media act as Bullet theory which means it …show more content…

Press Council of India is the trust body who look after the paid news. The Press Council of India is a statutory body in India that governs the conduct of the print media.

Effects of commercialised media are
1. Paid News misleads the public and hampers the ability of people to form correct opinions.
2. Paid News causes undue influence on voters and also affects their Right to Information.
3. Paid News seeks to circumvent election expenditure laws.
4. Paid News adversely affects level playing field.

Status of commercialized media during elections of

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