Essay On Consumer Buying Behaviour
A Marketer will be in a better position to target products and services if he or she can identify consumer buyer behavior. Customer buyer behavior will be considered being a inseparable part of Marketing products and services. Each individuals psychology considers the product like a car, as an offer in relation to their attitude, personal perceptions, previous learning and culture(Dudovskiy, 2017). The consumer decides whether to purchase the car, the brand that she or he prefers, where to purchase and more choices. When we buy a Motor vehicle, many factors will come into play. Buyer behavior has deferent factors that forms part of which are believed to have a level of effect on the buying decitions of customers. If we just think for a second, …show more content…
It can be defined as our beliefs and attitudes. It is the values, want and perceptions learnt by society or family. As we grow up, being a child we get influenced by our parents, sister, brother and othr family members. We learn abour religion and culture that help us develop options, beliefs and attitudes. This will influence our purchase behavior however other factors like friends or rolemodels may influance our choices of buying more expensive product to be in, popular and stay intoutch with the latest and newest. Membership refrence groups some people will look up to that will have a impact on consumer behavior. So they can look like Vin Diesel in Fast and Ferious or a immediate member in the family who drives a Mustang. Opinion leaders are people we look up to because we respect their judgements and views, these views will influence consumer decisions. It can be a friend who works at Mercedes car Company that can influence your decision on what car to buy. I can see from where I Live in Cape Town the lifestyle and social class aswel as the social grade has a big effect on the dicition making of purchasing cars. People fron certain families must own a luxury car, like Arabs usely compete with one another on who has a more luxurious, higher life
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