Mainly there are three variable in their study those affects the consumer to purchase online or to go offline. Those are the accessibility features of the shopping sites, the type of the products and their characteristic, and the actual price of the product. The study revealed that the accessibility and the convenience of the shopping sites create the intention in the customer to purchase or not. When there are difficulty faced by a consumer to purchase online then the customer switch to the offline shopping for the purchase behavior and the consumer face difficulty in offline purchasing then they go to the online purchasing. After relating both the medium of shopping the consumer said that the online shopping is more convenient for them and gives more satisfaction which inspires the consumer to purchase online in the
Withal online shopping is easier and less price than the offline shopping. Consumer should decide the purchasing way for them which can best suit to their needs and wants and which can satisfy them. (Laing and Lai, 2000) said that the internet shopping is the third best and most popular activity over the internet after online shopping next comes the e-mail using, instant messaging and web browsing. Those are even more important than watching or entertaining online or getting any data or news, this is the two very common thought which comes to the people 's mind when considering the internet users do when they are online. The behavior of
Individuals need to be sure that what they buy, endure as they expect and afraid of being cheated. The most convenient way to achieve it, is to buy a product that have a distinct identity and good image and reputation in the market. 1.1.3 Psychological paradigm 126.96.36.199 Individual view In individual view, psychological factors are engaged to satisfy customer needs but this is an inner process. It means need satisfaction takes place internally. The criteria for assessing a brand and assessment of need satisfaction are psychological and subjective.
Consumers appreciate product designs as much as they value functionality in technology products (Chitturi, 2008). (Holbrook M. &., 1982) studied experiential aspect of consumer behaviour like imagery, aesthetics and feelings arising from consumption. Currently companies recognise this and stress on making their products more aesthetically pleasing (Kaplan, 2009) and building an emotional connection with consumers, this can be done by making their technology products and brands a part of the consumers’ lifestyle. (Brown A. , 2010) (McCarthy, 2004) explained that a consumer’s experience with technology products is not restricted to only user-technology interaction but all aspects of the product and service perceived by the consumer.
Consumers should be a primary focus for companies therefore it is important to understand the attitude of people when they buy, consume and dispose of products or services. By truly understanding the consumer, a company is able to provide higher quality products and services and promote them in a way that best fits their target market. Although a company may do extensive research on consumers, there are always difficulties that they may encounter. One difficulty is that consumers’
Marketers are interested in the beliefs that individual figure about particular goods and services in light of the fact that these beliefs make up item and brand images that influence buying behavior. If some of the beliefs aren’t right and avoid to purchase, the marketer need to organize a campaign to rectify them. A consumer may trust that Sony’s Cyber-shot camera takes the best HD video, is simplest to utilize, and is the most sensibly valued. These beliefs might be based on religion, knowledge, or rumor. Consumers have a tendency to build up a set of beliefs about a good’s qualities and after that, through the beliefs, form a brand image about a particular brand.
MARKETING MANAGEMENT INTRODUCTION In day-to-day life we buy lot of products as per needs, choice, taste, preference, wants & desire. While buying this products lot of factors influence our decision, external & internal. To understand the needs of consumer and consumer behavior, various market research are conducted this helps to deliver the value to the customer and satisfy customer’s needs & wants. To understand this in better way I have taken a product which I use daily and what factors influenced me to buy that product and consume it. My product is Royal Enfield Thunder Bird 350 (Bike).
Abstract: “The need of hour is to have the knowledge”, for consumers it is necessary to have the knowledge of the product they are using and for manufacturer it is necessary to have the knowledge of the consumers they are serving. The objective is to identify and study the impact of consumer behavior factors on purchase decisions. 200 respondents between 8-25years age groups belonging to Patiala, Ludhiana, Jalandhar and Amritsar city of Punjab are taken under study. Statistical tools like coefficient of contingency, Chi-square, and t-test is used with the help of SPSS for data analysis. Study reveals that changed family structure affects consumers purchase behavior.
REVIEW OF LITERATURE Factors Influencing Consumer Buying Behavior A consumer is someone who makes decisions on purchasing products at the store, and someone who may be influenced by any promotions and advertisements (Joseph, 2015). A consumer is the one who engage in buying activities several times per day. The purchase of any product is the only visible evidence of a more intricate procedure that a consumer goes through for every decision he or she makes. However, every purchase decision is different and requires different amount of time and effort. Consumer behavior is more than studying what consumers want to buy.
It changes the perception of consumer’s about the product. Companies should actively keep an eye over consumer behaviour as it is the main source of success for them. The main reason behind such an analysis is to find that how customers behave towards a product or service in different situations. The social, economic and psychological aspects behind consumer behaviour are also studied in detail keeping under consideration the marketing mix. (Bashir and Malik, 2009) Advertisement is a source of communication which convinces people to use the product for at least once.