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Essay On Consumer Culture

879 Words4 Pages

In the past people lived simply because their basic needs are simple. Nevertheless, this situation has started to change. The main problem has become living in high status for people. As the needs are changing like this way, consumer culture which is one of the significant issue in 21. Century reshape. Instead of simple lifestyle, human’s consumption tends to have more and more. It can be said that consumerism is not also today’s problem but also future’s problem because people consume everything which are necessary for future generation. Even though there are many bad effects of this problem, it should be said that consumer culture is necessarily a bad thing because of its harmful effect on environment, its encouragement to individualism, …show more content…

Without noticing, people start to have individualistic lifestyle. The more people consume anything, the more people prefer to live individually. When we look at humans, it can be recognized easily that their target begin to change. Guest (2002) stated that people aim to work a corporation, buy a house and then a car, and a regular life. In the past, people live with together and the relationship and communication with each other for people was fundamental. However, individuality is now in the foreground because their aims have changed owing to consumer culture. Furthermore, consumer culture leads to ignore the significant values for people such as family, friendship or community. The people’s priorities are very different from the past. Humans can obtain anything quickly and consume easily whenever they want. Therefore, the mean of the good life have changed. Instead of good family, beneficial friendship or community, the value of consuming raised up. Andrews who is the writer of Less Is More conclude that “it is about increased personal benefit, about greater life satisfaction and fulfillment” (2010, p.179).Consumer culture’s effect on the personal preference cause ignorance of the crucial values for people and this situation is the indicator of individualistic

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