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Consumer Behavior Essay

982 Words4 Pages

When a consumer desire to have something and when they went through the buying process and later they realise what he or she is going to buy may not be the best fit with their desire. even in some occasion it is evident that when a consumer having more number of choice then they may change their buying patterns. when someone wants to go buy orange when he or she come across the availability of Orange juice then they shift their choice. In very occasion the product price, and category is the most important factor. For a marketing point of view such behaviour is somewhat beneficial to the company to target those consumer for up sell or cross sell.
6. Perception and consumer behavior
Consumer perception is an approximation of reality. Consume …show more content…

There is general trend or a consumer perception when they go for movies in a theatre they intended to buy a drink 'Coca Cola ' but they not only just buy a coke they may buy a Popcorn too. Therefore, in 1960 in the United states of America it was reported that the movie goers in a theatre had been exposed to the words “Drink Coca Cola” and “Eat Popcorn” and which was imbedded into the movie. as a result Coca cola and popcorn sales were significantly went higher. So we can call this the power of subliminal advertising. 7. Attitude and Behavior
Consumer attitudes are may be an obstacle or an advantage while developing market strategy. A market savvy manager must know exactly how to distinguish the differences between beliefs, attitudes, and behaviours while the development of marketing strategies.
• The value-expressive attitude: when a consumer accept an product or service with the intension of affecting their social identity
• The ego-defensive attitude: is when a consumer feels that the particular product or service might hamper their self-image, this sort of attitude is very difficult to change
• The knowledge based attitude: A knowledge based consumer is generally decide things practically they are rational in their thinking. So for a marketing personnel it may be easy to change consumer 's knowledge about the product. the change in attitude developed based on facts-based comparison and real time

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