Essay On Consumer Society

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Thesis Statement: The consumer society is always a throwaway society because massive product promotion campaigns on social and other valid media, the desire of customers to have the best products and the establishment of practicing “one shopping”. INTRODUCTION “Contemporary consumer societies have developed a ‘disposable’ mentality in a ‘throwaway’ culture, and now discard items that, once, would have been reused, recycled or held in stewardship by our ancestral bricoleurs” Bauman, Z. (2003). This assertion firmly displays the disposition of consumers in today’s world towards the usage of products. I discovered this factor about a year ago after visiting a dump nearby my house. Moreover, what is a consumer society? This refers to a group of people in the production and…show more content…
Throwaway society is subsequently a society impacted by consumerism. The consumer society is always a throwaway society because massive product promotion campaigns on social and other valid media, the desire of customers to have the best products and the establishment of practicing “one shopping”. BODY The desire of consumers to spend more on every new and the best item has made the consumer society unsustainable. With these trends in demand, businesses as well as companies are constantly trying to be abreast of with this trend. With new products always being manufactured, consumers abandon their old versions in an effort to own the best product available. This cycle continues, as newer products are released in the consumer market (Staples et at, 2009). Most buyers in the public arena need to distinguish themselves with new, one of a kind and best item in the market, since the latter characterize their class and way of life. Change of way of life and innovation has rendered most old items unfashionable, and, they are, in this manner, relinquished in the shopper society. These

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