Principles Of Contextual Advertising
CONTEXTUAL ADVERTISING CAMPAIGN: 10 Rules for Effective
It is not a secret that contextual advertising is one of the most effective forms of online advertising, since it is based on compliance of the content of advertisements with the subject of the page where it is placed. Proper advertising campaign ensures almost 100% of result, so make everything properly it will be good to know this ten basic rules.
1. Scope local market with your advertising.
There is no need to make a standard novice mistake of trying to grasp the immensity. At first conquer the local market, fill it with contextual advertising of a product, because the main buyer of goods (or services) is in your area. People trust companies that are located close to them.
2. Demonstrate
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Contextual ads are performed based on two principles: behavioral targeting and category pages. Behavioral targeting works as follows: your TV ad can be shown to the visitor of grocery online store, who decided to order a rare kind of cheese, but recently was searching for addresses of home appliance stores offering similar goods. A second case - when the same buyer was looking for your proposed product using the directory of thematic online stores. So, use both. But use …show more content…
Assess the quality of traffic with analytics system.
Google Analytics is a tool tools that can be used absolutely free of charge. It is enough to make a few simple steps to get a competent traffic tracking site. What it gives you? You can track the sources of traffic, the number of new and repeated visitors, their time spent on the site, popular topics and pages, etc. So, it helps to conduct an advertising campaign better.
10. If the advertising campaign has high quality it will become cheaper to the advertiser with time.
Prepare that you will have to prove that your ad is high-quality, and while planning it don’t forget that the search engines will check if for relevance for some time. If the user clicks on the ad and lingers on your website, then search engines will regard it as a reliable resource. And, therefore, over time, you will be charged certain bonuses, for example, in the form of preference of your price over a higher price of less reliable
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