Essay On Cosmetics Industry

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Report of Cosmetics industry Modern cosmetics industry originated in Western Europe, heritage of the ancient art of home- based perfume workshop from the 18th century to today's factory production, brand operations in the global market. Cosmetics has become a brand-driven, group-based global operations. Cosmetics and beauty products are controlled by a few multinationals, for instance, L'Oreal, Unilever, Procter & Gamble, Estee Lauder and Shiseido. With the increasing popularity of social media, the cosmetics industry is also borrowing these network platforms to narrow the distance with consumers. These network platforms not only have strong influence in young groups, but also can help cosmetic companies to make advertisements for their products. There are a lot of videos on YouTube are about cosmetic tutorials which are designed to teach viewers about beauty, for example, how to use a particular type of product to create their own make-up style which is a good way to helps cosmetics companies promote their products to attract more consumers. 2. Global overview The global make-up market has shown a steady growth in the past decade. There has never been any stagnation or negative growth situation. Even in the…show more content…
With the global luxury goods industry continued downturn, the Chinese luxury goods market continued to shrink while the cosmetics industry has ushered in its "new era." As China has liberalized the restrictions on imported cosmetics, the international cosmetics giant is accelerating the expansion of the Chinese market, making the Chinese domestic brands to withstand the huge impact from the outside. In the Chinese beauty cosmetics market, the market share of foreign capital or joint ventures is close to 80%, while domestic cosmetics production can only meet the needs of Chinese consumers by launching medium and low- grade products through Sino-foreign joint

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