Creativity And Innovation Essay
Creativity and Innovation: Business Practice towards make in India
Chitra, Assistant Professor, Chandigarh University, Mohali
ABSTRACT
Creativity and innovation concern the process of creating and applying new knowledge. As such, they are at the very heart of Knowledge Management. This paper first creates a framework for creativity and innovation and further discussed various issues and strategies to implement them. It goes on to explore how our creativity is “blocked” in a variety of ways, including deep‐seated beliefs about the world. Finally, this paper takes a brief look at creativity and innovation as a business practice to realize the concept of make in India.
Key Words: Innovation, creativity, design, decision making, organization,
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Innovation in processes, including changes and improvement to methods. These contribute to increases in productivity. Which lowers cost and helps to increase demand. ii. Innovation in products or services. While progressive Innovation is predominant, radical innovation opens up new markets. These lead to increases in effective demand which encourages increases in investment and employment. iii. Innovation in management and work organization, and the exploitation of human resources, together with the capacity to anticipate techniques.
Innovation centres on people, culture, structure, process and technology. Innovation is the process through which the entrepreneur converts market opportunities into workable, profitable, and marketable ideas. Innovation is an application of something creative that has a significant impact on an organization, industry or society. Entrepreneurship is the continuing generation of Innovation in response to perceived opportunities in the business environment.
TRANSFORMING CREATIVITY INTO INNOVATION
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