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Essay On Crisis Management In Public Relations

988 Words4 Pages

New media is a term that describes the emergence of digital, computerized, interactive communication technologies such as the internet, websites, social media and many more. New media allows anyone to have access to any information that can be found online at anytime and anywhere. Contents can be uploaded and shared worldwide instantly. New media allows organisers to have 2-way symmetrical communication as the audience have a platform to express their thoughts and feedbacks to the organisers through social media or internet. (Grunig & Hunt, 1984) This helps public relations practitioners to strive for excellent public relations (PR). Organisers are able to respond to audiences’ feedbacks which would strengthen the relationship and gain trust from the public through having a mutual understanding.
Public relations changed ever since internet emerged in the 21st century. The usage of digital media has been increasing rapidly over the past few …show more content…

Crisis management is when an organisation has to deal with a sudden and urgent emergency situation such as natural disasters, unpredictable accidents and many more. A crisis can occur at any time and requires immediate decisions to be made to limit the potential damage done to the organisation. Crisis communication skills are becoming more and more important for public relations professionals in both profit and non-profit organisations. PR practitioners are required to handle media inquiries and taking actions to protect the organisation’s reputation. Crisis management can be categorised as operational crisis or reputational crisis (Sohn & Lariscy, 2014). The dialog between the organisation and public prior to, during and after the negative incident is called the crisis communication. Public relations practitioners use crisis communication to disseminate information of the incident through detailed strategies and tactics to minimise the damage to the

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