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Trends In The Cruise Industry

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One of the major social phenomenon of the world is ‘Tourism’. The determined notion of human to experience new things has elevated the industry globally. The drive to get educated by exploring new destinations through leisure, adventure tours and business tours in different parts of the world has indirectly or directly fostered tourism activity. With the growth of technology the thirst of human in experiencing new places has amplified. In spite of slow economic growth, the resilience of the industry has increased its growth globally. It is estimated to be approximately 9% GDP or US$ 7 trillion growth towards global economy. As per World Travel & Tourism Council (WTTC) forecast report the tourism and travel industry is expected to growth at …show more content…

The industry is recognized as floating resort, hundreds of ships cross the world’s ocean every day. The vessels’ vary in size from small sea cruise ship to large ships. Small once carry merely hundred passengers on board, whereas giant vessels accommodate more than three thousand passengers. Distinction of the ships is mainly done on the theme that supports tourists in choosing type of cruise vacation. The major demand of tourists is to go on a tour that provides fun and learning experience together this category of vacation aptly prepared in fulfilling these requirements. To mention few categories of themed cruises are; Music cruises, food and drink cruises, celebrity cruises, health and wellness cruises, hobby cruises, family cruises and many more.
(Richard Ek) Cruise tourism, as a part of all inclusive tourism is growing in comparison with any other type of all inclusive tourism. Since the 19th century, cruise tourism is ruling the market of all-inclusive tourism aiming at all segments of customers. Cruise vacation is commonly portrayed as a dream experience by travellers, however; cruises are labelled as among the most expensive vacation options (Cruise Market Watch, …show more content…

(Kotler & Armstrong 1980) describe Segmentation is the process of dividing heterogeneous markets into minor segments, based on the needs, behaviour and characteristics of consumer. Amidst various criterion of market segmentation, demographic segment is most preferred one. Demographic segmentation is the process of dividing the market into clusters on the basis of demographic characteristics of consumers such as gender, education, income, family life cycle, nationality

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