Neil Postman in Chapter 1 of "Amusing Ourselves to Death" aims to show how the television can manipulate a person 's decision in politics, religion, education and turn those into entertainment. Even today Postman’s ideeas stand strong and it is true that if an information is entertaining the viewer will not look at the autenticity or what the origins of it are. Probably as expected, the more the technology advances, the more the manipulation from the television is taking place. This is done by: changing how people think, making their brain numb by not allowing them to have an opinion and interfering in their family life and in people decision-making process. The only way to save ouselves from living under the control of the television is simply by going back to the simple living.
The results were that more than one-quarter changed their attitudes after hearing the speech. The psychologist Carl Hovland began his own research on attitude change. He believed in the person 's attitudes being taught and if they are changed it 's because of the beginning of learning taking place. He used the convergent style of research. During the World War II, he started to use films and mass communications ' forms, he asked some soldiers to make an evaluation of the effectiveness of the materials on the soldiers.
Cultivation theory is a theory founded by George Gerbner that explains whether or not the audience of a television program will be affected by watching it. Ways that the audience could be affected by television viewing are by becoming more violent, more sad, or happier after viewing. Television is the use of the study for cultivation because people tend to watch more television than listen to radio or read media sources. Also, television is used for the study because it is the most accessible and many people get the same perspective from a program that they are viewing rather than listening to radio or reading a news article. Most analysis’ deal with the immediate reaction of viewers after they complete watching a television program; cultivation theory is based on a long term basis that sets it apart from other theories according to Signorielli.
Television can also be a beefy influence in developing value systems and shaping behavior (Bee, 1998). Besides considering some benefits, some people believe that this telecommunication medium creates many problems to the kids. To attract the audiences, many movies and series have a tendency to contain more uncensored violent scenes. Numerous children spend too much time on watching television each day, and their parents cannot control what kind of TV shows or videos that their sons or daughters are watching. Research reveals that exposure to violent media can result in aggressive attitudes and violent behavior in some children (Dr. Gail Gross).
Have you ever wonder why people wanted to invent the television? How did they make it? Actually, television in now days is not only designed and made by a single person. It was invented by people in different and many time periods. The main reason why the television was made was the drawback of the radio.
Overall, yes having so many TV shows to choose from is making our nation and our families more divided, because it also came along with new technology which gave people a way to watch TV where and whenever they want to. In the Paired texts “The Box That Changed America” and “Television Transformed” by Lauren Tarshis it
Media is playing a vital role in an individual’s life, and promoting both negative and positive aspects among the viewers, or in other words we can say media has changed our life style or our way of life. Media has very serious impact on the viewers, viewers are bound to believe what they see on a television because media presents their idea in a way which formulates the mindset of an audience in a way which force them to agree upon on all the elements which are being showed by the media channels. The article states the clinical impact on the children who spends majority of time in front of the television, young children who spends their majority time in front of the television (in watching cartoons or movies) are badly effected by the media elements. These effected elements are not limited to young children even adolescents are the victims of the same issue. This article has been presented by “EUGENE V BERESIN, M.D.” (Director of Children and Adolescent Psychiatry Residency Training Massachusetts General Hospital and McLean Hospital).
Cultivation theory: Interrogating sexual assault on Generations The Legacy The father of Cultivation Theory, was Hungarian man, George Gerbner, he defined his theory as such, “Mass production and rapid distribution of messages create new symbolic environments that reflect the structure and functions of the institutions that transmit them.” (Potter, 2014) Basically, that what we watch on television can sometimes distort our reality and determine how we respond to real time situations. Generations The Legacy (which will now only be referred to as Generations) has been on South African television screens since 1993 [There was a name change from Generations to Generations The Legacy following staff mutiny in 2015 which resulted in the soapie having an enforced 2-month programming hiatus (Rahlanga; 2015)] and has constantly been one the most viewed programme during that time. It
Studies show extensive viewing of television violence may cause children to become more aggressive and anxious. Children who watch many hours a week of violent TV may become inured to violence and begin to see the world as a scary and unsafe place (Amal, 2007). However, such an argument ignores the fact that the content of what children watch can play a crucial role here. Dr. Alison Parkes said: “Our work suggests that limiting the amount of time children spend in front of the TV is, in itself, unlikely to improve psychosocial adjustment. In future it will be important to look at the influence of what children watch on TV, and the role of parents watching with their child and discussing content with them, as well as how much children watch.” (Collins, 2013).