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Explanation Of The Customer Loyalty Theory

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The customer loyalty theory, which is further discussed by (Reynolds, 2016), as being based on the consideration of some demographic variables, was developed over years of research studying the habits of consumers. The theory attempts to define what drives loyalty in customers and can represent an effective tool for gaining and retaining your hard-won patrons. Business owners who witness repeat customers know on an intuitive level that customer loyalty is an invaluable commodity. Incorporating the precepts of the customer loyalty theory into daily dealings can influence the creation of more business.
Attraction theory as explained by (Aroson, 1980), states that one is attracted to others based on the physical appearance and personality, proximity, similarity, familiarity, barriers and reciprocity. According to this theory if a relationship gives one more reward and pleasure we are bound to stay in it as compared to a relationship that comes with cost and pain. As so the customers in the crop protection industry value their crops so much and once they are attracted to a product that continually gives them the value for their money, then ultimately their trust is guaranteed.
The second theory is the social exchange theory which was put forward by (Thibault & Kelley, …show more content…

Generally, the nature of females includes valuing long-term relationships more than their male counterparts. Women also tend to recognize and exhibit loyalty to product brands with which they become comfortable. Conventionally more social, women may initiate enjoyable interactions more readily with business owners and staff, laying the foundation for business loyalty. If these friendly overtures are consistently reciprocated by employees, the customer may come to expect the positive acknowledgement. This experience, when duplicated each time the customer visits the store, can lead to customer loyalty (Michelle,

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