Essay On Digital Marketing
Introduction
Digital marketing is the promotion of any sort of Product through at least one form of electronic media. Digital marketing differs from traditional marketing, Digital Marketing involves many different things such as using channels and different methods that make it possible for an organisation to analyse marketing campaigns, to see what’s working for them, and what’s not.
The Internet is the core of digital marketing. The Internet offers various ways to promote Products online, to market their product. Applications like the World Wide Web, email, RSS and the likes of video’s you would see on YouTube ads, these all can be used by marketers to their benefits and launch campaigns.
Digital marketers can and do monitor certain things,
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The advertisements are usually of certain things that the person has recently searched up online. Thus, tempting the customer to revisit the website that’s appearing, and may result in the customer purchasing the product that is being advertised for them.
Throughout this Report, I will talk about the Critical Analysis of Digital Marketing, My Findings, Recommendations and a Conclusion on Digital Marketing along with my opinion on the chosen
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They were looking for a new fun way to get customers to keep ordering from their business even though they already have online communication channels. Pizza Hut target the modern young consumers as they are constantly on the go, they wanted to advertise something that would make the youth crave their products as it would make it easier for them to order it. Their idea was to create a phone app for the iPhone. The app allowed users to create their own pizza by dragging the virtual toppings they wanted on their pizza onto a virtual pizza. It also allowed users to pour their sauce of choice over Wings if it was ordered. The app would then use your location via GPS co-ordinates and locate your nearest pizza
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