Dawson employs ethos, stating celebrities greatly influence the YouTube community. For example, she names a few well-known celebrities (establishes credibility) who have made videos go viral (proves her point). These celebrities include: Jimmy Kimmel and Taylor Swift. “Double Rainbow” by Paul Vasquez, published in January 2010, had less than 100 views before Kimmel tweeted it in July of the same year. Because of the tweet, its’ popularity, exponentially increased from 100 to 40 million.
The birth of American mass culture had a large effect on society in the 1920s. The first radio station was created in 1920, three years later there were more than 500 stations functioning in the nation. By the end of the 1920s more than 12 million households had radios which created an amazing cultural phenomenon. Movie theaters and the mass production and consumption of movies also had a major impact of the birth of the American mass culture in the 1920s as well. It was estimated that over two thirds of the American population went to see a movie in the theatre every week.
According to one estimate, Americans spent 83 cents of every entertainment dollar going to the movies, and three-fourths of the population went to a movie theater every week” (Digital History). Just in a few short years, the amount of moviegoers grew exponentially. The 20s paved a pathway to the media economy we have in today’s society. The 1920s was the era that started the modern music
Advertisers also use digital media, such as banner ads, mobile ads, and social media ads, to reach the same target audience. Electronic media: A broadcast or storage medium is utilizing electronic technology. They may include televisions, radios, the Internet, faxes, CD-ROMs, DVDs, and any other medium that requires power or digital information encoding. The term electronic medium is usually in contrast to a print medium. Impact of Media on society: There are many effects of media on society and they are positive as well as negative.
It is broadcast in 12 languages to over 130 countries, is viewed by 34 million people in the United States, and generates industry revenues above $1 billion annually. World Wrestling Entertainment (WWE) is the industry leader in virtually every statistic (e.g., television ratings, live event attendance, licensing revenue). Attendance at WWE events rose from 1.1 million people in 1997 to 2.5 million for the year 2000 (wweecorpbiz.com, n.d.). While live event attendance has fallen a bit in the past two years, the WWE still drew 2 million attendees in 2002 (wwecorporate.com, n.d. a). WWE’s flagship television show, Raw, on TNN, is consistently the top-rated regularly scheduled cable television program, and the company’s other core show,SmackDown, on UPN, is consistently one of the highest ranked sports programs (as categorized by Nielsen) on network television.
Multiple countries throughout the world have internet access at their fingertips and are able to find the answer to their questions instantly. “As of June 2017, 51% of the world’s population has internet access. In 2015, the International Telecommunication Union estimated about 3.2 billion people, or almost half of the world’s population, would be online by the end of the year” (Gordon). Billions of people use the Internet each and every day to research topics, check their social media, and communicate. The nation as a whole has become extremely dependent on technology to do their work and survive through the day.
2 page writing assignment #2 Advertisements are becoming increasingly prominent across all forms of media. In the 1970’s, the average American was exposed to an average of 500 advertisements a day, whether that be via newspaper, billboard, TV ad, or any other form of media available then. Now with the implementation of the internet, that number has skyrocketed to over 5000. I love to make a joke that the hardest working process on my computer isn’t the video editor or the compiler, but the adblocker. It used to be a bit of satire, but judging the increasing amount of ads that it blocks on an increasing number of websites, that postulate is becoming increasingly true.
As stated in the TV Guide article Saying Goodbye to CSI, a Show That Changed TV, by Adam Bryant, “After 15 seasons, 337 episodes, three spin-offs and a handful of cast changes through the years…It's difficult to understate the influence of the show, which has grown to become the largest TV franchise in the world.” Even the three spin-off shows, have had phenomenal success rates. With the original and the spinoffs, “CSI, CSI: Miami, CSI: NY and CSI: Cyber, (the franchise) has so far generated 800 episodes”, that have reached tens of millions of people around the world. With such a large influence over such a time period, it is not surprising that the show has majorly impacted television audiences. How did the television program of CSI become such a success? I believe it is because the audience liked to believe
Structuralism in digital media and editorial cartoons in post-9/11 America There are over two billion social network users as of the year 2015 with a projected annual increase of around two hundred million (Statista). These social networks and in a wider scale, the digital media are one of the trademarks of the 21st century. It has led to the emergence of a digital media culture that reflects common place culture in different societies based on the structuralism theory. Digital media has also been utilized by groups and activists that carry different ideas and influence to promote their status and development. One example is the growing number of extremist organizations on digital media, following the U.S. war on terror, competing for hegemony
The demand for online shopping stores is increasing rapidly year by year. Because a shopper has thousands of online stores to choose from, larger shipping stores compile products from smaller sites to make it more accessible for the buyers. Although online stores—like Amazon— have many benefits, they are altering the culture to be fast paced and impatient. The largest online site, Amazon, ships 1.6 million packages daily to destinations all around the world (Weller). It is estimated that one in four Americans have an Amazon Prime account (Weller).