Eating Habits In Jamaica Essay

Understanding how Tourists' eating habits benefit the restaurants in Jamaica, and determine if Jamaican cuisines are being effectively marketed online”

By

Lori-Gaye Tennant 10T10647

Faithlyn Murray-Hinds 01T247 in Partial Fulfillment of the

Requirements for the Degree of

Bachelor of Science

In

Tourism, Hospitality, & Entertainment Management

Excelsior Community College

Research Methodology (RMTD3401)

Date: February 26, 2018

Introduction

Tourism is one of Jamaica’s leading industries, however this was not always the case. According to the Jamaica Tourist Board, the great exhibition in Jamaica in 1891 lead to the development of the tourism industry with hotels being built in Kingston, Spanish town, Mandeville and Port Antonio. Currently Jamaica has many fine restaurants which offer an array of dining styles in Jamaican, American, Continental, East Indian, Chinese and Italian cuisines, among others.

The diversification of the cuisines in Jamaica’s culinary culture makes the country more marketable and allows Jamaica to compete via tourism on a larger scale. Jamaica’s diverse cuisine is only one of the many attractions that makes Jamaica the destination tourists always want to experience and partake of its culture. (Brau et al., 2003).

In order to properly analyze the topic, we first need to

Studies have shown that tourism increases economic growth in a country (Balaguer & Cantavella-Jorda, 2002; Dritsakis, 2004), so our aim is to bring awareness to one of the major parts of Jamaica’s culture, it’s cuisine, and to help stakeholders, such as investors, hoteliers and restaurateurs to realize that there is not only profit in using social media as a marketing tool but also to highlight that, if Jamaica’s cuisine is marketed correctly this will help boost awareness of our variety of dishes, entice tourists to visit for the culinary experience, and to build upon brand