Ngong Tong 360 Essay

3.4.1 After a comprehensive analysis, the third most significant strength is the natural ecological environment. Ngong Ping, the rare plateau in Hong Kong, covering about 102 hectares and 460 metres above sea level. It is flanked by three country parks to the north, east and south, where are the home of iconic, unique and diverse flora and fauna. (Agriculture, Fisheries and Conservation Department, 2016; GovHK, 2006). Ngong Ping 360’s utilize its superior geographical position offering visitors a new perspective of viewing natural scenery from the top and provides value to visitors, but the bird’s- eye view serves a superficial understanding about the natural ecological environment. Therefore, this strength ranked in third.

Ngong Ping 360’s distinctive geographical feature and position create a differentiation advantage as it is the rare upland plateau in Hong Kong. Together with the biodiversity in surrounding natural ecological

Ecotourism is about responsible travel to natural areas that minimize impacts on natural and social-cultural environment, and involves interpretation and education (World Tourism Organization, 2002). Due to the climate changes which is the most serious challenge facing mankind in this century, governments encourage their citizens participating in green lifestyle in order to save the planet. And people valued more and more on environmental conservation and control of ecological footprint (World Wide Fund For Nature Hong Kong, 2016; Lin and Lin, 2015). Since people concern more on green lifestyle, this will still be one of the key drivers of change. Ecotourism becomes the trend and it worths to compete for. Although Ngong Ping 360 enters and competes in the field of ecotourism, as its education programmes targets primary and secondary students only, there is still lots of market space worthy to compete for. Therefore, ecotourism is the third most significant