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Essay On Entertainment Industry

712 Words3 Pages

Entertainment industry also known as show business or show biz is a broad term consisting of a large number of sub-industries including, upon many: comedy, film and music. The term is also used to describe mass-media companies. From being a novelty, film and music moved to mass entertainemnt. Technological development (invention of cameras, microphones, radio, TV and special effects) led to the boom of the industry. With globalization came also the opportunity for gains overseas, which in turn led to the need of marketing movies and music. As promising as increased gains seem and the entering of various countries, it brought many issues with it. In the past years several movies such as: Da Vinci Code, Beauty and the Beast, Sex and the City 2, Simpsons movie and Wonder Woman (to …show more content…

For most companies (US based) majority of revenues were achieved overseas (for some totalling up to 80% of revenue). By simply crunching the numbers it is obvious that oversea gains led to green numbers. For what I think, in the long run it is way cheaper to change an album cover or cut out a few second scene from a movie and secure a place in foreign markets than taking risks by overseeing the issue. However, that is only the case if we talk about fliers, covers and one or two scenes in a movie that do not change the entire nature of the product. In case of Wondar Woman the issue is of deeper nature and can not be resolved so easily by graphic movie representation My opinion is that marketing is the mirror of a product and as such should be thought through in detail. Marketing departments in the entertainment industry should have divisions, focusing on each area and adapt the campaigns to the cultural approved standards. If „sex sells“ earns you a red card in a target market then adapt to the market to such an extent at which the main message still can be

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