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Essay On Ethics In Advertising

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Ethics Needed or Not in Advertising I believe that ethics is not only needed in advertisements but should be a must-have element in all areas of advertisements. Ethics is a set of moral principle that governs an activity or how we live life. Therefore, we must incorporate the way of living life into the output we come up in business ventures. This is where implementation of ethics come into play in the segment of advertisements. Advertisements in general are meant to inform a specific population about their products or services or the cause it supports. In order to better communicate with the population, their values and mode of ethics needs to be present on the advertisements for being able to respect the social values. Their creative …show more content…

Advertisers should not go with advertisements that can hurt majority or minority of a population to have achieve higher impact of the advertisements. Rather they should focus on making the advertisements ethical by abiding the principles of the regions. Some of the reasons behind supporting ethics in advertising are discussed further in the following paragraphs. In the first instance, one ethical factor for advertisers will be to tell the truth to its customers and not to window dress the attributes of its products. This helps customers to understand and comprehend the products or services if those are what the customer truly wants. Advertisers can easily manipulate or hide several information intentionally with the hope to make a sell causing potential damage to its customers. This shall not do justice to the people in general and the act can be perceived as unethical. Secondly, it is also the task of advertisers to ensure betterment of the nation and this can be done when they provide the best value for money instead of just making more profits. Creating a brand and using it to sell goods that do not justify the price paid can also be counted unethical by many. Such responsibility will show the ethical values of

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