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Trends In Fashion Essay

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Fashion is used as means of communicating one's identity to other people ( Barnard 1996:31). Many women are rejecting what has normally been expected of them to wear to formal events (eg: pretty, formal gowns) as they are often impractical and uncomfortable and do not suit their personal style. As fashion consumer's, we have personally experienced this dilemma when sourcing comfortable evening wear. Evening wear is important to wear for certain occasions as formal dress enhances the dignity of said occasion (Nathan 1992:41) but we have found that there is a lack of practical evening wear for women in the South African market to choose from. In order to design a capsule collection which accommodates the needs of these women, we have decided …show more content…

Women with higher social status wore rich and brightly coloured fabrics and were feminine in style (Johnson 2013:2). Evening dresses evolved as women would wear different dresses for different times of the day (Johnson 2013:1). Dresses grew more formal as the time of day got later. In modern day fashion, women have started to move away from traditional evening wear, as they want to be more comfortable and express themselves as individuals rather than expressing their social status. A garment in which an individual wears sends a message to another person about themselves ( Barnard …show more content…

We have chosen to look at military uniforms as a source of inspiration as they often signify "order, conformity and discipline" (Craik 2005:1). Uniforms are often seen as a formal identity when being worn and used as an ego enhancement device by the wearer due to the uniform signifying authority (Nathan 1992:75). Military uniforms were practical and comfortable for the soldiers to wear which is why we have decided chosen to look at military uniforms as a form of inspiration for our capsule

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