Essay On Event Promotion

There is no event will succeed without an effective promotion program. By communicating with the audience early, this will help to have a better turn out. Promotion play an important role that is providing all the needed information and advice, persuading and encouraging the target customers. Promotional strategy are consist of advertising, world-wide-web (www), sales promotion, public relation, personal selling, direct marketing, sponsorship programme and public service announcement.

First and foremost, the event organizer have used the advertising promotion to promote their event, Royal FLORIA Putrajaya. In general, advertising is a traditional event promotion techniques where the event organizer hire and paid an advertiser company to advertise and promote the event. In case of Royal FLORIA Putrajaya event, they have use all the type of advertising promotion to promote, provide information and attract people to come to this event. The event organizer have advertise in the newspapers, magazines, media, provides brochures and flyers, posters and also banner. The important or advertising is to create people awareness before the event so that they know about our event.

Secondly, the organizer also have used the internet which is world-wide-web (www) as a promotion strategy. Internet is consider as an important medium nowadays

So, ticketing strategy must be used correctly in order to attract people and interested to come to our event. In Royal FLORIA Putrajaya, they use a unique pricing strategy. For visitors holding Malaysia National Registration Identity Card or MyKad, ticket prices are: adults (13 years old and above) RM7.50 while children (7 to 12 years old), disabled people and Elderly are RM3.50. For visitors NOT holding Malaysia National Registration Identity Card or MyKad, ticket prices are: adults (13 years old and above) are RM22.00 while children, disabled and Elderly