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Executive Summary: The External Environment Of Samsung

801 Words4 Pages

External Market Environment
The economic environment of the external market deals with Samsung having the largest market share of Android smartphones. The reduced purchasing power of buyers limits the expansion of Samsung to further areas. They must stick with solutions that continue to earn profits instead of experimenting as much. Samsung operates within the macroeconomic environment allowing it to change its strategies. Samsung pushes to expand to new markets and develop new ideas to more developed countries with more spending money.
The technological environment is the leading advantage for a company like Samsung. They use technology for business advantage and new innovations. Samsung wants to remain in the lead of the smartphone market and it is their main mission. They try and stay above new technology advancements offering new products before their competitors. They do have some struggles with Apple on copying of designs. The growth rate of technology is what keeps the company in the running.
The political environment works in favor of Samsung. There are some political rights and issues the company deals with due to conflicts with rival countries. These locations where there are issues have an unstable political environment causing threats to the company. Samsung tends to deal with these issues …show more content…

It is also the largest marketer of mobile phones in the market share. They have great research and design capabilities that can replicate competitor companies new advancements very quickly. Samsung is strong in their marketing and manufacturing speeds and abilities. They have relationships with many US and Europe retailers allowing many channels for sales. Samsung also has low productions costs and a large market share. They focus on the environment, hardware integration, and industrial standards. Their main purpose is based on customer

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