Trends In Fashion Photography

Fashion photography is committed to showing attire and other fashion things. The first fashion photographer is thought to be Nobleman Adolph de Meyer who was contracted by distributing house Conde Nast in 1913 to take trial pictures for Vogue magazine. After some time, fashion photography has built up it’s tasteful in which the garments and fashions are upgraded by extraordinary areas and story lines. Fashion photography is frequently led for commercials or fashion magazines.
These days the request is developing for fashion photographers radically. It’s a field which needs a great deal of inventiveness and furthermore a considerable measure of energy towards fashion. The expansion in expanding interest for the experts with those extraordinary

Innovation is often also viewed as the application of better solution that meet new requirements of fashion photography, unarticulated needs or existing market need. Today we can see new innovation in fashion photography industry.

2.2.1 Fashion photography Trends A trend is what’s hit or popular at a certain point in fashion photography (past, present, future) and general direction or something popular ex; vogue-latest trend in fashion.

2.2.3 Fashion photography in Sri Lanka

‘’Fashion photography is always a unique challenge. It's a constantly evolving art which a successful photographer always tries to outdo himself, crossing his own boundaries. It's a fine orchestration of the beauty of human body, clothing or jewelers, lighting, post-processing and all aspects which constitute to a fine photograph. It directly aims at promoting a person, a costume, a jeweler etc. and therefore, every curve, every highlight and shadow, every strand of hair matters in sending out the message. It's an opportunity to set trends, to be radical and to gain immense publicity.’’ (http://www.studiou.lk) Chapter 3

3. Methodology

3.1 Methodology framework The study aims to Investigation of the Innovations and New Trends in Fashion Advertising Photography in Sri

Existing fashion advertising photography innovation and new trends in the world.

3.3 Interview
1. Face to face interview
2. Telephone interview
3. Computer assisted personal interviews
3.4 Questionnaire
1. Paper pencil questionnaire
2. Web base questionnaire
Observational Methods

Content Analysis

Secondary Research
Secondary data was gathered from,
1. Journals
2. Books
3. Fashion magazine (vogue/ Harper’s bazaar/Elle/Marie Claire/Glamour)
4. Internet
5. Reports
And other sources to collect data for fashion advertising photography.

Chapter 4

4.History of fashion photography

“There is a contradiction in fashion photography: In theory, its purpose the same as that of a catalogue: to depict the clothes and help to sell them. In practice however, fashion photography has been used as a vehicle for self-expression by some of the world’s greatest photographers.”
- O’Rourke (2005)
The precursors of fashion photography go back to the eighteenth century, when images of fashionable clothes were printed in magazines and often hand-colored. Paris was at that time a center for the production of such magazines, many of which were imported into England. This picture shows a typical (First Fashion Photographer, Baron Adolphe de Meyer 1910) example of such an