Essay On Filipino Advertising

740 Words3 Pages

Effectiveness of Filipino ads to the average society
The existing linguistic situation in Metro Manila can be characterized by nearly ubiquitous bilingualism. The nation on the average possesses rather high degree of competence in the English language. However, with the existing great socioeconomic differences between classes of the Philippine society, there is also a great difference in the mastery of English. The most materially privileged classes have better access to high quality education, and, thereby, to the English language.
The major local TV channels in Metro Manila broadcast almost all shows in Filipino or Taglish; the predominant language of local radio stations is also Filipino or Taglish, or regional languages for stations targeted …show more content…

Consumers are regarded as significant stakeholders and advertising is the best tool one can use to communicate with them, whether it is for announcing product launches, price promotions, or product availability.
In the non-English-speaking world, English seems to be the most favoured language of product and company naming (Bhatia 2006: 606). In intercultural communication, English is one of the official languages in countries such as Canada, India, Ireland, and the Philippines, and it is commonly taught as a foreign language. Furthermore, in the field of media, some consumers prefer English, especially the American variety, because of the influence of American films, television programs and pop music. (Martin 2006: 589)
According to Sergey (year), the English language, at present, is the language of international communication and globalization, an interesting phenomenon being introduced in advertising all over the world. Advertisers and marketers worldwide "consciously or unconsciously" opt for English-local language(s) bilingualism as an advertising strategy that is becoming more and more widespread (Bhatia 2006:

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