Essay On Food Marketing
Almost all day, from the moment we wake up and turn on the televısıon or radio or to the last newspaper we read, we are exposed to many advertisements. And those who between six and twelve years of age, many of the advertisements is aimed specifically to products that interest them. Children market has gradually attracting the attention of advertising companies. Adults once were considered a big part of the customers unit by advertising companies, but they discovered children market which is more comprehensive. Children not only have money, they also influence their family purchases to products. At an early age, kids have been made aware of the latest version of products like video games. Once they get home from nursery, they may reach for …show more content…
This is known in the advertising industry as “trans-toying.” It began when everyday products were turned into toys. Items such as toothbrushes and shampoo were decorated with licensed cartoon …show more content…
These include green and purple ketchup and cereals that turn milk blue. Hot water poured over oatmeal reveals brightly colored candy pieces and cheese snacks turn a person’s mouth and tongue different colors. These made food more of a plaything than a source of nutrition. Critics worry that kids will never appreciate wholesome, regular food.
Connecting food to television shows and even holidays is another method of enticing kids to either buy it or ask for it. Many products come in special versions with cartoon characters from shows that attract children and make them want the product. Movie characters appear on boxes of cereal and special editions of soda to attract younger purchasers. Special foods tied to holidays also get attention from kids, such as Oreos with orange filling for Halloween or cereal with special marshmallow shapes or red- and green-colored pieces for Christmas.
Some of the most aggressive and successful advertising campaigns designed to attract kid consumers are those created by fast-food companies. McDonald’s started by using games and puzzles as a way to give kids something to play with while they ate. Eventually, the companies began to include a toy in the meal. The toys appeal to the collector aspect of
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