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Essay On Food Shopping

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Conceptual Framework
Modern food and grocery retail in India is growing at the rate of twenty-five per cent per annum and is expected to double by 2020 (www.indiaretailing.com). The emergence of supermarkets is drastically changing what, when and how much of foods Indians consume. Hawkes (2008) concluded that emergence of supermarkets has increased the convenience of buying foods and increased the availability of new foods for consumers. “This strategy is now in evidence in developing countries, where supermarkets sell imported and other ‘Western’ foods not traditional in domestic diets, as well as an increasing range of highly processed foods, such as snacks, ready meals, frozen foods, dairy products and ‘diet’ products.” (p. 671).
Thus dietary habits of Indian families are transforming as they now more readily accept processed or Western food options (Pingali, 2007). Children are pivotal to food purchases in families. Parents tend to buy foods that children like to eat …show more content…

The influence of children is felt as early as they are 2-3 years of age when they start to accompany parents on food shopping trips. While buying foods, they are influenced by …show more content…

Thus the study looks at the following research questions through the following conceptual model.
RQ1. How parents perceive the use of food promotional strategies in retail stores to influence the buying behavior of children?
RQ2. Whether parents use feeding practices based on the extent of use of in-store food promotional strategies.
RQ3. Whether they use feeding practices with children in response to active food shopping behavior of children in retail stores.
Conceptual model for the

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