Essay On Gardenia Bread

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Gardenia bread is a one of the brand is associated with qualities such as good taste, freshness, trust and reliability. Gardenia's success lies in its traditional American recipe which has been tried for generations. Gardenia always improving and adapting to fulfill consumer needs while staying perfect to its core brand values. In year 1969, a people who named Horatio Sye Slocumm from America was starting a bakery in east Malaysia which sent by International Executive Service Corporation (IESC). Gardenia was born with the help of experience of American baker, Mr. Slocumm, who had brought with 35 years experienced in the bakery business.
Next, Gardenia Bakeries (KL) Sdn Bhd rolled the first loaf of bread in year 1986. Gardenia had produced a superior product with softer-textured,
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In addition, all the highly-automated equipment come from Holland, UK, Germany and USA. Gardenia with superior product quality and advanced bread-making technology reflects the consumer-oriented vision of Gardenia Philippines that fulfill consumers and brings them the highest level of product satisfaction. Gardenia launched over 20 types of bread which are Classic White Bread, High Fiber Whole Wheat Bread and more.
Besides, we assume that Gardenia bread is part of a monopolistic competition in Malaysia. Monopolistic competition market is defined as many sellers sell products that are differentiated from one another. Here, there would be several firms that are in the same industry producing different types of products, therefore each firm has only a small market share and has limited market power to influence the price So, Gardenia bread may have to compete with other firms such as Massimo and High 5. Each of the firms produces a wide range of bakery products including white and wholemeal

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