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Essay On Gentrycar

356 Words2 Pages

Indycar can prove to potential sponsors that its events are valuable entities, in several ways, however, this may be difficult task for Indycar to do. Indycar would have to plan its strategy very carefully, as NASCAR continues to be their biggest competition and the lead motor sport in the United States. Indycar would need to to gain and retain relationships with its consumers, in order to be successful and prove to sponsors that their events are valuable entities.

Randy Bernard became Indycar’s new leadership in 2010. He displayed apparent marketing commitments, that resulted in Indycar success with new marketing movements, in the U.S. and other foreign countries (Ferrell & Hartline, 2014). “Sponsoring sporting events has attracted the eye

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