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Gift Cash Research Paper

785 Words4 Pages

Gift cash instead of gift cards
The manner of giving is worth more than the gift. - Pierre Corneille
I know gift cards are all the rage nowadays, but I still prefer to gift cash.
Thinking about the gift card craze made me wonder how this whole thing even got started.
When did this become so popular? And why?
My theory is that it was a marketing idea targeted at consumers to get them to spend more money on fees to purchase or activate the card.
Gift cards are so common now that I read upwards of 50 percent of Americans now purchase them during the holiday season http://www.businessinsider.com/why-you-should-never-buy-gift-cards-2016-11
I even saw a movie where a guy told a girl “you’re the best, you’re a subway gift card.”
I definitely understand the appeal, but what they fail to inform you is that a huge number of gift cards go unused. …show more content…

You may have wanted to give your sister the option to purchase whatever her heart desires by giving her that VISA gift card; however, many recipients fail to use them.
Contrary, to popular belief cash is still the number one preferred gift.
Cash does not expire or go out of style.
Remember that gift card you got at Kohl’s for your younger sibling, well guess what, they no longer shop there. Now they shop at H&M (which btw only accept gift cards in store). https://www.theguardian.com/money/2011/jan/30/are-gift-card-waste-money
So, either the card is re-gifted, exchanged, or expires. In my opinion, gift cards are a waste of money because so many go unused, but the place you purchased the card from still gets that sale.
Basically, every store on the planet are now offering them and I feel it is partially for this reason: gift cards expire.
Meaning that if you do not use them by a specified date, they are worthless.
Or, what if a retailer decides they are no longer honoring gift cards after 30, 90, or 180 days.
Then what? You can’t fight it because policies and rules can change on

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