The use of the term community is important because of the emergence of global consciousness and the widespread recognition of our interdependence among communities of nations. The worldwide Internet has made communication virtually instantaneous and easily accessible, so that whatever happens to
We live in a world where media is easily accessible and is wherever we go, therefore according to Cashmore we are constantly bombarded by endless imagery, representation and stereotypes and it is inevitable that they begin to shape who we are and how we see ourselves. Such is the volume and repetition, that many associations automatically get made and as a
In this day age, almost everything that surrounds us could be considered as global media. The television, smartphones, radio, Internet and the list goes on. Global media is the definitive root of our digital age today and it comprises of things that consist of every little bit of information that seamlessly flow from one channel to another. Global media presents people with convenience, and with the emergence of technological advancements where everyone across the globe could stay interconnected through social media platforms such as Facebook, Twitter, Instagram, Snapchat and mainly the Internet. People all around the world are no longer limited by time and distance as the speed of information could travel faster than all that we could actually speak and think of.
Furthermore, this brought forward new ways of communication, where people from every corner of the world are interconnected and make them reachable in every instant; thus, making the network society a global one. This results into " a dramatic increase in sociability, but a different kind of sociability, facilitated and dynamized by permanent connectivity and social networking on the web. "(Castells, 2010) Therefore, the social network sites became the preferred platforms of all kinds of activities, both business and personal. Hence, this gave way to a virtual life, where people can be present every minute. In consequence, it makes them feel connected to each other, as part of a community.
TV, radio and newspapers help shape the movement's image and as such the opinion of it for the public. (Carrol and Ratner, 1999) Framing Framing is to activate the target audience to think, feel and act in a particular way. A fully developed frame is typically performed in 4 functions: problem definition, causal analysis, moral judgment, and remedy promotion (Framing Theory). Media framing provides the “people power” and provides encouragement to those involved in the political struggle and could help to reach out information internationally (Kuusik, 2010, The Role of the Media in Peace Building). Media information has a huge impact of how people think about different society problems and subjects.
Media has a great impact on culture. It is daily getting influenced by media. Mediums like TV, radio and social websites play an important role. Media promotes information, creativity, motivation and entertainment. On the other side media has also negative impact.
According to Gittin,2002, “The media saturate, drench and overflow our lives an endless torrent of words, images sounds”. It is the media, which connect people with machines and in turn create awareness in the society. According to Mahmood,2000, “Radio and television played a vital role in creating awareness”. Mass media have pervasive influence and considered as powerful agent of social change in the society. In the present digital age, societies are highly dependent on mass communication.
As a language it has been part of the above features strongly and have impacted the world similarly. When talking about power of language, it not only means language in the service of power, but that language can also undermine power and contains a very special kind of it.
Reasons for choosing the topic and results anticipated Nowadays all spheres intersect and overlap each other, marketing and culture awareness are not an exception. As a result of the powerful development of the mass media there is the process of creating a unified information space. It affects both the national mentality of the people in general and worldview of the individual subjects in particular, thanks to the wide availability of information products from other cultures. That is why the sphere of marketing and process of adaptation of different products to different market are highly interesting, it affects all of us, we can see it every day. Hence, it is possible to apply knowledge about different nations directly to
In today 's world, technology plays an important part in all aspects of our life, especially in getting information. It is undeniable, the media surround us will play their role and it had a great impact in our lives. No matter what or wherever we are, we will be constantly exposed to the news and information from the mass media. Our lives is always exposed to the media until much of our lives are vulnerable and dependent on the media. The media will influence the way we think, the way we look at issues and problems, and also affect every decision that we make when facing any situation.