One would agree with Gallicano that it is very easy for a company to face criticism for promoting its environmental efforts according to the framework for analyzing green-washing. Therefore companies should be open to criticism once it chooses to be viewed as environmentally friendly. One also concurs with the author that green-washing can have weighty negative effects on consumer confidence in green products, eroding the consumer market for green products and services. Moreover, green-washing has the potential of negatively affecting the investor confidence in environmentally friendly firms, thereby damaging the repute to socially responsible investing capital market. Companies are seen to engage in green-washing due to poor environmental performance and positive communication regarding their environmental performance.
The demand for green product has gradually increases in marketplace. Many firms are utilizing these green opportunities by develop green product as their corporate responsibility and to satisfy the needs of environmental conscious consumer to fulfill their environmental responsibility (Liu,
Also in the future if companies consider the long term benefits and not only short term benefits green marketing could work. As seen in the research and multiple articles more and more consumers are looking for green products. In long term a business may benefit from going green, and using a green marketing method. Regarding green marketing now, until the economy changes, businesses will not focus on joining the Green movement. Although business may start making smaller changes to begin the
On the other hand, many brands which are really going green get accused of greenwashing by consumers. That discourages companies to publicly share their green initiatives (Hopkins, 2009). Many researchers (Shen et al, 2012) believe that sustainability serves as an efficient way to engage and captivate shoppers. However, in the UK for instance, while 30% of the consumers claim to be very implicated in ethical and sustainable issues, they still find difficulties buying sustainable products because they can not afford it for instance or because they are just not used to buy clothing from “green brands”. 1.1 Research questions and objectives Only few researches have been conducted regarding consumers’ perspectives on ethical and sustainability problems in the fashion industry and on the effect it has on their buying comportment.
In case of sustainable products, companies tend to use the word “sustainability” in-order to drive off takes but this concept needs a good amount of refinement. Below are mentioned some ways by which the marketers can actually market sustainable goods just like normal ones and could expect a better end result. • Focus better, avoid greener: Marketers should market their products using concepts customers can easily relate to. The boons of green and sustainable products should be communicated rather than the USP of them being sustainable. • Simplify: Sustainability is a term not easy to comprehend so try and simplify it for the consumers.
If only environmental sustainability gave proven return on investment (ROI), it would be easy being green. Corporate executives would be echoing the same thing. The problem is, executives haven’t always connected the dots between the green of profit and the green of environmentalism.1 It is only in recent times, that we humans have been able to look beyond the obvious to understand the implications of not only not complying with sustainable development practices but rather more importantly knowing about the potential benefits of undertaking them. These practices, once viewed as a cost centre are now being identified as profit centres and measures to build both tangible and intangible values not only for a firm or a company but potentially an
Because these questions' answer affect all of us10.If the answer is suitable to the environmental ethics, these companies should take some responsibilities about environment. They should produce a new projects about sustainability. If natural resources are sustainable, this provides more greening. And, they also increase their advertisement about sustainability. Because this is a very essential topic in the environmentalism.
First, my personal goal is to stay in touch with all of my friends. Secondly, an educational goal of mine is to go to one of my top three colleges. Lastly, one of the things I want to do in life is to write a book. In order to achieve my goals, it is necessary that I stay on track on the path to it. I also must remember notwithstanding how hard the path becomes, I shouldn 't give up.
Why? Because this definition is vague, hazy, imprecise and too abstract. What does it indeed mean to succeed in life? What is it that you want to achieve to consider yourself successful? Thus, your goals should be defined in a specific, concrete way: "I want to finish my fourth year of college", "I want to quit smoking", "I want to get a job", etc.
Corporate sustainability was once seen as a philanthropic activity but now it is getting its due importance at leading companies. Companies have gone to the extent of proactive environmental management which encourages corporations to prevent pollution at the source rather than at the end of pipeline. Cutting edge firms are going beyond pollution prevention and exploring new opportunities for developing eco-friendly products, processes and technology. For many firms, environmental values are