The growing affluence of the halal market is something that cannot be ignored by supermarket retailers like Cold Storage. According to Power & Abdullah (2009), the market represents 16% of the global food industry. This is expected to increase due to the growing Muslim population with rising incomes (Endang, 2011). However, this demand is characterised by increasing food expectations as Muslims are becoming better educated and therefore demanding food that are not only halal but also healthy and of high quality (Power & Abdullah, 2009). Despite the challenges, the halal food market is worth exploring due to the overlapping consumer demands. For instance, apart from Muslims, halal food also appeal to consumers looking for safe and ethical food. Furthermore, Muslims are also looking halal versions of mainstream food (Power & Abdullah, 2009). With the availability of halal-certified corners in our supermarkets, Cold Storage is well-positioned to profit from the trend. However, we should examine how we can cater to the rising consumer expectations so as to strengthen the position of Cold …show more content…
For example, Brudgar (2011) suggests that two-thirds of U.S. Muslims are young university graduates. Power & Abdullah (2009) also notes that Muslims are getting younger, and part of the population are well-educated. This has resulted in the rising food expectations, as consumers become more educated about what is in their food. For instance, American Muslims are demanding for natural and organic products (Gazdziak, 2011). Findings by Power & Abdullah (2009) also note that “people will not buy halal simply because it’s halal. They’re going to buy quality food”. This poses a challenge to the industry as access to halal food products is still limited (Endang, 2011). However, it will be worthwhile for Cold Storage to understand the changing consumer preferences to better meet the demands of our
In Michael Pollan’s essay “Escape from the Western Diet,” he directly to Americans about the western diet and why he believes they need to escape from it. The reason Americans should escape the western diet is to avoid the harmful effects associated with it such as “western diseases” (Pollan, 420). To support his view on the issue, Pollan describes factors of the western diet that dictate what Americans believe they should eat. These factors include scientists with their theories of nutritionist, the food industry supporting the theories by making products, and the health industry making medication to support those same theories. Overall, Pollan feels that in order to escape this diet, people need to get the idea of it out of their heads.
In turn, this might open opportunities to provide additional jobs for quality applicants and give individuals a way to commute from their home to work or get a higher education for career enhancements.
For instance, religious dietary requirements would not have anticipated the production of biofabricated raw meat materials such as in-vitro beef, and this ethical issue was widely debated online following the production of the first lab-grown beef patty in Maastricht (Heneghan, 2013). Religious authorities will therefore face the challenge of determining if these foods would be acceptable for consumption as this technology becomes more prevalent. Using the example of in-vitro beef, an analysis of these issues is represented in Table 4. Notably, if these foods are not acceptable for consumption from a religious authority’s point of view, then their consumption would be a violation of rule-utilitarianism ethics for followers of the particular
It is the society who has shaped these needs, as people’s emphasis on speed and convenience has encouraged supermarkets to introduce pre-packaged and processed food, such as pre-cut vegetables or shredded cheese. Even if that is true, some smart consumers have started questioning this norm and already
By 2012, the amount of beef consumed by the average American had plummeted to around 50 pounds, but the consumption of broilers had doubled since the 1970s, to approximately 55 pounds per capita. By contrast, there were no significant changes in the trends for pork and turkey consumption over the period as a whole. The line graph shows changes in the per capita consumption of beef, pork, broilers and turkey
Diversification in raw material suppliers insures that Grandma’s will not be dependent on a single source. Grandma’s utilizes five bonded public warehouses that specialize in food and confectionery storage, selection based on: proximity to customers, ability to provide prompt customer service and efficient and economic delivery. Grandma’s takes the stress of consistency in supplying due to environmental factors off the suppliers through consciously choosing to diversify their supplier network. Grandma’s does not limit the sales of similar products produced by their manufacturer suppliers entirely, these suppliers can still sell to any nation other than the USA. This allows these manufacturer supplies leeway to make additional capital off of excess products produced.
The factors such as consuming healthy and obesity have also been a prospect for food chains like Arby’s, which is offering the fresh and customized flavours in sandwiches away from the classic junk foods like burgers/fries and others. Fast food trends change built on what customers want. As said above, through this analysis, healthiness is the emphasis in many countries. This is not only suggested by governmental authorities, but also consumers. Nowadays, there is a growth in in organic and foods as regimes and lifestyle variations come into play.
Culture and memories are expressed through food. Everyone can identify themselves with a concrete culture and in every group there are numerous food dishes that satisfies one, or brings back peerless memories and feelings only they can relate to. Food itself has meaning attached to it, from the way it is prepared down to the ingredients used. Factors that influence food can be anything from practices and beliefs to the economy and distribution. Culinary traditions are important in helping express cultural identity.
Everyday food Abstract The article discusses the role of food as an instrument of identity and a channel of contact through cultures. This is discussed drawing from three cases of Italian food culture hybridization spanning from the early 20th century to the first decade of the 2000s: the role of Italian food in Italian-American identity as depicted in Leonardo Coviello’s work; the meeting of Southern and Northern food cultures following the Italian internal migrations in the ‘50s and ‘60s; the food practices of international migrants in the context of the global flows of people and commodities in present day Italy. In this regard, food plays an essential role in the rebuilding of a familiar context in which migrants can feel temporarily
Food production establishments are expected to uphold the highest quality and health standards. It is more of a requirement than a request that is usually mandated by authority bodies. In this respect, all activities done by Chicken International Group should focus on providing the best products that adhere to health principles. It would be unfair to charge customers extra for an adjustment made in the production process. The dilemma, in this case, is whether the company should charge 20% more for products denoted with the term “free range” or to follow standard guidelines without focusing on increasing profit
• More appetite for different kinds of food, hunger for different choices (see Exhibit 8). Technological Factors • Technology is each time more frequent in their citizen lives. 66% of adults own a smartphone. • Technologic advances such as 4G have catapulted this market. 5.
Everyday billions of people all of the world decide how they will provide breakfast, lunch, and dinner for themselves and/or their families. People enjoy gathering around food for all types of celebrations, football games, family gatherings, meetings, and more. Food is an absolute necessity in our lives as it is the fuel for our bodies and everyone has the choice to cook meals within their homes each day or they have the choice of eating out at a restaurant. In the time we are living in today there are a lot more restaurants available than there was 50 years ago and the number continues to rise. Both eating out and eating at home have advantages and disadvantages
It is very important for the Muslim consumers to really know what they have eaten, used, or consumed about certain food products. They have to know the basic of Halal, Mashbooh, and Haram on the products that exists around them. Firstly, the definition of Halal can be examined as ‘permitted and lawful’ in Islam. Halal also involves that a product is ‘thoyyiban’ which means wholesome, safe, nutritious, beneficial and good quality. As Allah S.W.T (God) says in the holy Qur’an: “O mankind!
KFC Malaysia has sincerely applied and get the halal certificate from government in order to prove that KFC Malaysia is offering halal products and services. KFC Malaysia has also display halal logo on all the packaging products to let customers aware that products offered by KFC Malaysia is halal (KFC Malaysia, n.d.). Therefore, the basic beliefs and values of particular society which is Muslim has affect the types of the products and services provided by KFC Malaysia, so KFC Malaysia has decided to offer halal products and services that can be used to satisfy every customers with different cultures, as every customers no matter Malay, Chinese or Indian can all having halal food. Thus, Malaysian can having their meal at KFC Malaysia as well as KFC Malaysia is able to satisfy the needs, wants and demands of Malaysian and build long
Introduction The focus of this assignment is on the challenges facing the idea by Dr. Mark Post. The case involves the strategies that should be adopted in getting the new product to market. Dr. Post’s new product of tissue-cultured beef is major leap in the direction of reducing the reliance of food industry on agriculture. Dr. Post has made significant steps in developing the tissue culture grown beef for the production of hamburgers using non-conventional means.