Firms can reach an extensive viewer for a slight portion of traditional advertising funds. The nature of the intermediate agrees consumers to research and to buy products and services appropriately. Therefore, companies have the benefit of tempting to customers in a medium that can get consequences rapidly. Internet dealers also have the gain of assessing figures simply and economically; nearly all parts of an Internet marketing movement can be sketched, measured, and verified, in many circumstances through the practice of an ad server. The advertisers can practice a range of methods, such as pay per impression, pay per click, pay per play, and pay per action.
The investor can always trace the cost incurred in advertising on internet per customer. He can see where exactly has he paid money (Ducoffe, 1996). Another theory suggests that Internet can be used as an efficient tool for communication, both researchers and practitioners are keen to understand how to take full advantage and maximize the value of this communication medium (Rodgers and Thorson,
Google Adwords Google Adwords is the platform that will allow you to advertise on Google.com search results and also on a network of partner sites, which have allocated positions to display ads sold in this system. The platform will allow you to advertise with little knowledge, but also has very advanced features, so many companies looking to implement their campaigns hiring expert agencies, that can optimize constantly. How does Adwords work? 1. The ads appear when searching Your company will be able to appear in Google search results, just at the time when an interested user is making an inquiry.
The advancement of technology like internet access influenced most of the people to use their mobile devices to get information. The rise of new media has changed the way of business operations as they are using affordable budget to do online advertising. In other words, internet advertisement is one of the most important marketing tools because it is a cost effective and efficient to expand the business. Online advertisement is defined as the purpose of transferring a marketing message to consumers in order to attract and influence them to purchase a product or service (Ashraf & Mohammed, 2012). Different online advertisements on the website have their own characteristic such as font, content, color, format, size and others.
Internet is providing companies new channels of communication and interaction. It can create closer yet more cost effective relationships with customers in sales, marketing and customer support. Companies can use web to provide ongoing information, service and support. It also creates positive interaction with customers that can serve as the foundation for long term relationships and encourage repeat purchases. 2.
The different types of advertising strategies and methods which are used through the use of the World Wide Web are known as online advertising or online marketing. Online advertising includes advertising through emails, use of social media, interactive advertising, advertising on websites etc. Businesses nowadays are looking for more opportunities through which they can advertise their business, services and products through the use of internet (Armon, 2012). Online advertising has proved to have more advantages when compared to traditional marketing strategies.
There are a lot of information that can be found in the internet. Most of us prefer to look for information in the internet, because it is efficient and faster than finding information from a book, magazines and etc. In finding information through the internet, it can be done anytime and anywhere you want. By opening any search engine millions of websites can be access to all different types of topics. This wealth of information helps people to better understand things that they may have never thought or cared about before.
Online advertising involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher 's content. Other potential participants include advertising agencies that help generate and place the ad copy, an ad server who technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser. 1.2 Importance of Online marketing With the advent of internet technology number of internet user is increasing at the greater extent across the world. Fig 1.1 Top 20 countries with highest number of internet users Online marketing is becoming increasingly important to small businesses. In the past, marketing online was something that local businesses could justifiably ignore.
If you monitor your campaigns closely and continually learn from you mistakes it can be a very effective money maker. One of its biggest advantages is you don't have to tweak your web pages to adjust your position in the search engines. It is all based on how much you are bidding and how well your page converts. One of the biggest advantages is how quickly and easily you can get an ad up and driving traffic to your web site. Once you set up your ad, your bids and the link to your website you are up and running.
Today, a lot of people need the information from the internet because it is the easiest and fastest way to find information. Another benefits of the internet is making profit online. People take advantage of the internet as their source of income. And the most commonly used benefits of the internet is socializing. The internet helps us make a lot of things easier.