An Essay On What Is America's Cultural Imperialism
DIVERSITY WITHIN DIVERSITY
NIHARIKA VERMA
ROLL NO:1506
Imperialism. It’s a word that the entire world was familiar with when Great Britain was a force to be reckoned with. Snatching up territory to expand its sphere of influence, the unassuming island claimed lands from the bottom tip of Africa to the northern regions of the Americas.India was also caught in its wide cast net, tangled in fishing line, but jumped to turn back to water.
In the traditional sense of the word, imperialism is now obsolete. Countries don’t stake claim to territories; they influence others by diplomacy, military, and most importantly, culture.America’s cultural imperialism is subtle but quite effective, taking the form of a boosted denim industry in Korea or even a greater likelihood of spotting a
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Do we go to the new Hollywood blockbuster with trendy actors, or do we go to the run-down theatre on the other side of town to see the Bollywood box office hit? Do we press a single button on our car sound system to get English music, or do we shuffle through our Hindi music playlists on our phones while simultaneously rushing to find the aux cord at a red light? How many times can we make a conscious decision to immerse ourselves in American culture before we can no longer make a list of the Top 10 Shah Rukh and Kajol moments from films, or forget the words to our favourite Hindi song? How much time does it take for us before keeping up with Bollywood movies, Hindi songs, Indian sports and current events becomes too taxing?
Being an American-born Confused Desi is difficult. We dwell on the dichotomy between American and Indian culture, with a cultivated respect for both. We go through phases where being Indian is easier, but usually the American phase predominates. Maybe some can sit on the bridge between the two, but such cases are regarded as rare. At the end one has to choose one between the two and its usually the one that dominates
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