Due to such towering saturation, it's not uncommon for most of these promotions to get lost in the clutter. That is why effective communication to a specific target audience is the key to making advertisements stand out and get results. The role of advertising in an organisations communication strategy is to overall be successful by sending out a message to the public persuading them to purchase your product. This is done through successful communication tactics in an advertisement which involves focusing on a specific target audience with information that meets their needs. Firstly an advertising communication strategy has to provoke an emotion in the possible consumer when sending out a message about the product.
Good advertising can change the markets and improve profit margins. Companies with creative advertisements will own good future but there are also some barriers in this way. Advertisement is a tool of communication between seller and someone who needs it. Advertisement can be improved with new techniques and processes. The way in which information is provided affects the way consumer interprets that information.
• The salesman can weigh the effectiveness of advertising when he makes direct contact with the consumers. Benefits to Community or Society • Advertising, in general, is educative in nature. In the words of the late President Roosevelt of the U.S.A., “Advertising brings to the greatest number of people actual knowledge concerning useful things: it is essentially a form of education and the progress of civilization depends on education.” • Advertising leads to a large-scale production creating more employment opportunities to the public in various jobs directly or indirectly. • It initiates a process of creating more wants and their satisfaction higher standard of living. For example, advertising has made more popular and universal the uses of such inventions as the automobiles, radios, and various household appliances.
PROBLEM STATEMENT Newspapers, magazines, radio, T.V and an Internet are really significant source of communication in today’s world. Different types of advertising appeals are used by companies to encourage individuals to buy their products. The most vital element that describes prospective customer who purchases a particular product or service is advertising message. Consumer brand perception depends upon the information they seek for a particular product most probably through the advertisements. Advertisement acts as a stimulus for consumers and they react by buying or not buying the product.
In this day and age advertisements are of great significance. It is the essential of any product or service. Advertisements can translate the idea or product or service into success by allowing the maximum number of consumers to get a chance to know about the product, in short it is one of the best modern methods to create awareness and thereby need. Advertising, when done properly is a safe bet when to appeal to a large chunk of the target audience in one go. Advertising can be done through different modes.
Advertising is the fastest and most efficient way to communicate to the customers. Advertisement helps inform the consumers of the brand new products on the markets and reminds buyers of the existing and updated products. Therefore, the presence of advertising in today’s world has made a huge transition over the years. Today’s marketplace is really crowded and the competition for similar commodities in this crowded marketplace has been a tough one. It is vital for the companies to make eye-catching adverts to be able to compete with others, expand the market, increase the sales and enhance the goodwill.
So marketing is important because it is the key to success in the business. Through marketing we may store data, gathered information and analyzed the information to know customer needs and wants, to analyzed customer behavior, to know what’s on the heart of their markets. Through marketing we may select the target market, positioning the product in efficient and effective process. Marketing predict the prospect customer, potential buyer, future trends. Through marketing we may satisfied customer needs and wants for giving them the best experience of their products and give customer benefits.
The purpose of advertising is to tell the consumer about any new product or service or any new promotion on the existing product and service (Richardson, 2015). A new product, often come with advertising campaign to present the features of the product to the audience (Floss, 2009). The advertisements have remarkably influenced consumer in buying product such as fashionable clothes, cosmetic and mobile phone.
Advertising isn’t journalism, education, or entertainment—although it often performs the tasks of all three. To go back to Albert Lasker’s original definition, advertising is salesmanship in print (or in today’s parlance, in the paid space and time of mass media). As a means of communication, advertising shares certain traits of journalism, education, and entertainment, but it shouldn’t be judged by those standards. Sponsors advertise because they hope it will help them sell some product, service, or idea Depending on the type of product, marketers need to either educate or remind consumers about product benefits and features. Traditionally, companies with established product lines need to have a promotional message that reminds consumers about why they should buy or continue to buy certain
Advertising Advertising is a very important marketing effort .every brand advertises its products on different TV channels , web sites, social media , newspapers , magazine , to promote those products. 3. Free samples Sometimes a brand allows a customers to try its product without paying money .it gives free sample the customers .it is another very important effort of marketing. 4. Publicity It is a marketing effort .