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Advertising In Our Life Essay

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Advertising is one of the important elements in our life. It appeared frequently in our daily life but we did not realized. It may come in many forms like magazine, brochure, television, radio, catalogue, leaflets, direct mail and others. For example, the brochure that we received from a promoter at the shopping mall, the big poster that stick at the entrance of the shop telling us they are having promotion today and etc. Advertising is an action or process which starting from manufacturer or producer advertise themselves in order to generate higher revenue by advertising their own products, services and ideas by carrying out campaign. It is a process that involved advertiser, advertising agencies, suppliers and media. Advertising is mainly …show more content…

Magazine and newspaper company are mainly survive by the support of high advertising rate. Besides, advertising are highly used to create awareness towards public and to inform or educate public about certain issues, for example like Aids Prevention among adolescent. Through advertising, the company is able to get feedback from the audience which allows them to improve and reinforce their products or services from time to time. Media are able to maintain their company sales which highly relying on advertising revenue. Sometimes the media was flooded with too much of information from the advertisement. It will definitely directly control the buying attitude of consumer which leads to buying unnecessary things. Those products that are heavily advertised are usually expensive because most of the costs are mainly spent on advertising it widely. It is true that advertising increase in product purchase rate but at the same time, some of the user are also having hard time while deciding whether want to buy or not. Hence, we can actually conclude that advertising brings pros and cons at the same time to the society. As a professional and responsible advertiser should not be focus on gaining the maximum profit but misleading our consumer and therefore our society can be balanced and growing with positive social values and good economical

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