Importance of Facebook Marketing in small business
Keywords: Small Business, Facebook Marketing, Facts and figures.
Marketing landscape has changed with the change of social media network. Now we have a very easy way of running small business on our finger tips. We can share any kind of content around world in a few second. According to media bistro, 73% of small business is using social media. No matter business is small or big, it should consider advertising on Facebook. This is a significant platform for companies to make online sales and these sales are conduct by Facebook marketing. Its time expand this business and make it easy for everyone. You can start your business on Facebook by realizing the facts and figure.
Why we use Facebook
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It is very easy to start a market on Facebook as it need a sign up for free so it could be beneficial in a sense that it’s a marketing strategy at low cost. It can also use for sharing your business information from one profile to other as it also create a concept of B2B relationship. User can easily interact with any employee/assistant or directly interact with the owner of the company. Facebook network allows other business to communicate with the existing and prospective clients. Providing support and services are very easy on Facebook, as it is very comfortable place to build customer relationship with organization. User traffic can also be increased by adding links on Facebook pages which gather more people. Pages should manage their post by giving full description of the brand or product which is somehow beneficial in promoting a website people read the post and then go to website for purchasing of it. Awareness of business tools on Facebook can also be a beneficial. This means that once the page is liked, people will receive updates made by the business and even their friends will be able to see them and get directed towards the
Facebook provides its users with the ability to keep in touch with friends who have moved across the country or friends who are too busy with their lives and fail to come around anymore. In Aaron Smith 's article, “Why Americans Use Social Media,” he says, “Roughly seven in ten users under the age of fifty say that staying in touch with current friends is a major reason they use online social platforms, and just over half say that reconnecting with old friends is equally important.” Facebook is key for people to keep in touch with their once close friends who are now only virtual friends due to various circumstances. Due to their prior friendship, these people know how to help provide support to one another through the rough times in their lives. These virtual friends still have the ability to provide a support network that can be crucial when getting through a
In her document “ The Fakebook Generation,” later to be published in the New York Times on October 6, 2007, Alice Mathias enters the topic of the most used social networking service worldwide, Facebook. Mathias debates on Facebook’s claim of being a forum for “genuine personal and professional connections” and tries to influence her readers to ask themselves if the website really promotes human relationships. The author illustrates in her document the power and impact Facebook had on the population by convincing to be “a place of human connectivity,” but states her idea of Facebook missing its real reason of enriching human connectivity. Mathias goes on how Facebook became more as an “online community theater” than a functional service tool. She provided examples like people who announce relationships with Chinese food in their status in order to make others laugh instead of providing useful updates.
Maria Konnikova first assumes that no one joins Facebook to be sad and lonely. However, she found a study by Ethan Cross (2013), a psychologist from the University of Michigan and his colleagues which argue that people who used Facebook will become unhappy. They wanted to find out how the use of Facebook can affect them. The support is objective because the author presents facts and clear evidence, for example research done by Robert Kraut (1998) found that more people used the Web, the lonelier and more depressed they felt. In addition, after people went online for the first time, their sense of happiness and social connectedness dropped.
Facebook is also used to raise the awareness of their brand. Business to a greater extent uses Facebook's marketing tools to expand. For example, through advertisement and also via pages, businesses can efficiently obtain and retain customers and also raise their brand awareness. In contrast, people can use facebook to discover new companies and also brands or they can also connect with business that they have already know. Facebook's marketing tools are ready for use everywhere.
It is a good way to market and to find out ones target market and is one of the only ways to communicate directly with potential customers. These personal interactions help to build brand loyalty among customers. Costco would also be able to see what customers are saying about their products and find inspiration for new ideas or improvements that would otherwise be missed. With over 600 million active users, Facebook can be used to communicate with a massive audience of potential customers. Costco could use their Facebook page to advertise their products, introduce new products, keep customers up to date on sales and other in-store events coming up.
Facebook is a company and an online social networking service and it functions as a mobile application and website that allows people to connect, share, discover, and communicate with each other on mobile devices and personal computers all around the world. Its services also contain Instagram, a mobile application that permits people to take pictures or videos, modify them with filter effects, and distribute them with friends and followers in a photo feed or even directly send them to friends; Messenger, which is a messaging application for mobile and also Web on numerous stages and devices, which permits people to attain others promptly, as well as allow businesses to involve with customers; and WhatsApp Messenger, a mobile messaging application.
The child may call and text their parents anytime. Using the internet, social media turned out to be a mode for people to unite and communicate with people they previously identify (Hatch, 2011). Social media such as Facebook is a good way of communication with people who are far from one another. It is an important tool for them to be able to keep in touch with their love ones. Technology is the new social life.
In an article by Stanislaw (2014), the CEO of Inside Social, as consumers are becoming more inclined to trust [digital] word-mouth above other methods of marketing, traditional methods of advertising are no longer as effective because they do not permit two-way communication between the advertiser and receiver. Therefore, Trans-Cab should use Facebook to post advertisements or promotions that members of the public can comment on or share with their friends. This means of advertising is promising because Facebook is the top social media network in Singapore and has about 3.8 million users (Hashmeta,
CHAPTER 1: INTRODUCTION 1.1 Background Over the past fifteen years, social media has advanced definitely both by they way we use it and how noticeable it is inside of our social culture. This advancement of social media has spilled over and impacted most businesses. Social media has taken the sports business to another level with regards to sports marketing and advertising, and brand sponsorships with different online networking channels like Twitter and Facebook. From the pros to the minors nearly every sports club, association, league and team has an official social media account on Facebook, Twitter, and Instagram.
Introduction In this new era of internet, computers and cell phones play a vital role in business. The growth of technology is in its highest pace. Marketing and communication techniques also changed with the technology. With the growth of Internet, online social Medias have become important communication channels and also virtual communities have emerged.
In addition, people can promote their small businesses by social media. According to Collier, 82% of small businesses promote their products by social media (2016). Furthermore, the advertising on social media is more effective because there are more details of the products; Therefore customers are aware about brand and can become loyal to the products. For instance, 81% customers are aware about brand by social networking sites (Smith 2017). Overall, because of social media, many users have become aware about new products as a result, increases sales and business
With the internet being invented and undoubtedly taking huge precedence in our lives, there is inevitably going to be a way for people to waste their time on the internet. That time waster, also known as social media, is one of the most beneficial and also one of the worst things that has entered the lives of people as a result of the internet. People everywhere use social media. They use it to feel connected to people who are far away, to promote their businesses, and for a plethora of other reasons. Social media has begun to be increasing used in school, the workplace, and also just in peoples own homes.
Chapter 1 Background of the Study Introduction In the contemporary world, most people use social media for news, entertainment, to seek information and to be updated every day. Nowadays, the use of social media has greatly changed how people interact with other people. Today, most people only consider the benefits that the social media brought to the people without thinking about the possible negative implications of using it.
and Facebook allow us to also share our lives indirectly with photos and statuses sharing the recent memories we create and also serves as a place
People also stay connected and interact with one another, with their peers, people of similar interests, and even their family members. This helps strengthen their relationship even if they are busy with their daily routines. In addition, social media sites have become a platform for youth with similar interest or common discipline to get together, building connections and opportunities for their respective careers. Youth claims that social media not only makes their lives easier and efficient, it has become their lifestyle. While social media has seems to bring people together and help one another stay connected, it has created social isolation in regards to BBC News report.