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Essay On Importance Of Radio

824 Words4 Pages

As mentioned before, the radio brought unique entertainment opportunities to people, especially for those who could not afford the luxury of visiting places where entertainment was available only to the rich. With a radio set by their side, common people could also enjoy music and stayed informed about events as ordinary as a street robbery to change of governments and tug of war among political rivals to availability of commodities in the market. Nevertheless, the entertainment made the radio popular in the first instance. Soon after, the entertainment started moving into other areas other than music. Comedy shows, gossip chat and answering letters from listeners made people crazy about radio enjoyments. The radio provided a good platform for pouring out expert opinions in different fields and more so on healthcare and …show more content…

Within a decade of radio broadcast, an advertising sector, far more organized than the world would know during the rapid growth of print media, was visible. Since the popularity of the commercial programs was dependent hugely on the entertaining side, the glamour was but to appear broad and loud. New trends came up in music jingles, script writing and presentation. The film industry, which was also in its nascent stages, was one noticeable area that benefited tremendously from radio technology. Mainly, the film songs would fill the air all day instigating ordinary people to visit theaters for watching movies had those songs. At one stage in 30s and 40s, it appeared as the radio and film world are only two names of one same product. Not only the songs, the hot talks about stars scandals and rise and fall of film stars would generate lot of interest for common listeners. Still a number of radio and TV stations are heavily depended on matters related to film

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