2.2 Market Segments The lingerie market is expected to exceed $70 billion by 2015, reports Global Industry Analysts. Factors helping the market include increasing levels of disposable income, fabric innovation and new, more variable styles. Nightwear and innerwear fared the economic recession better than other market segments as they are more necessary than other segments. 2.3 Industry Leaders Key players in the global underwear industry include: Calvin klein
Balmain has a very strong relationship between fashion and architecture. The name of Pierre balmain stands for elegance and grace. Both of them design and architect has connections in constructing and thinking. What we need to know is how Pierre Balmain transformed his architecture filed to fashion couturier and the house developments throughout the years. In all several respects Pierre Balmian was the most outstanding among couturiers in pairs.
As India is one of the fastest growing economy. Haute couture, ready-to-wear, perfume, jewellery, accessories are the products of Chanel. Alain Wertheimer and Gerard Wertheimer are the co-owner of Chanel. John galanti is the president of Chanel. Analysis: SWOT Analysis Strengths: • Great and youthful plans are an important piece of their growth.
The sector accounts for about 14% of industrial production, 4% to the gross domestic product (GDP) and 17% to the country’s export earnings. It provides direct employment to more than 35 million people. This sector is the second largest provider of employment after agriculture. So, the growth and all round development of this industry has a direct effect on the improvement of the economy of the nation. The Apparel Market in India: The Indian apparel industry has a huge base in the country itself and it projects a steady growth in the coming years.
The fashion industry in India has been diversified since the beginning and thus it is very difficult for one single portal to cater to the needs of the consumers here. There is ample amount of scope for multiple players to differentiate and grow in this market. The market has been evolving with time and in the longer run the entire competition will be limited to a few palters but there will no doubt be immense scope for innovation from newer startups. Looking at the fashion business for Flipkart it has been known for providing the best price and best selection for all its products whereas Myntra has been offering the best value proposition for its consumers in the same segment. The category is still an emerging one and looking at the long term perspective one has to understand that products here can be sold both
Today it has over 6,460 stores throughout the world. The key factors behind the company’s success are the positive reception of the concepts in various countries and Inditex’s unique business model. Its international success has been enabled through the approach Inditex has to fashion, which focuses on creativity, quality, design, price and a rapid adaption to market changes. Inditex’s business model is based on innovation and flexibility, which goes hand in hand with its approach to fashion. Inditex was incorporated as the Group’s holding company; the Group lays the foundations for a distribution system capable of reacting to shifting market trends extremely quickly.
Apparel is the most important product category sold by these retailers in India, accounting for nearly two-thirds of their sales. The major players in this segment in India include Shoppers ' Stop, Lifestyle, Pantaloons, Westside, Piramyd, V-mart and Globus. Pantaloons: - Pantaloons, the department store venture of Pantaloon Retail has positioned itself as an affordable fashion retail outlet chain and has begun focusing on the premium-end of the market. Pantaloons currently has 76 fashion stores across 39 cities and plans are underway to extend its footprint in the rest of India. Pantaloons was previously controlled by the Future Group, but has now been taken over by Aditya Birla Nuvo Limited.
From the divas of Bollywood to the current generation’s heartthrobs and fashionistas and women from every walk of life, her sophisticated and elegant creations have adorned them all. Today, Sounia Gohil has helped elevate the perceptions of a ‘Made in India’ label to evoke quality, luxury and originality. Get in Touch We’d love to talk with you! For Further
The ace fashion designers should be blamed for making the girls believe that their dreams are going to become true in the most beautiful clothes. Various Indian designers have carved a name among bridal sarees, lehengas, and designer Indian outfits from Manish Malhotra to Neeta Lulla, Sabyasachi Mukhrjee to Ritu Kumar. These top designers in India have made beautiful designer garments for most B-town celebrities for their
Zara is one of the largest international fashion companies. It belongs to Inditex, one of the world’s largest distribution groups. (Zara, n.d.) ZARA brand can be called an alternative brand in the fashion industry, the fast fashion ZARA created are highly respected and has become a major mainstream. ZARA is one of the popular fast-fashion brands around the world; it sells fashion for men, women and kids, welcoming shoppers in 86 markets with over 1700 strategically-located stores in main cities. (Inditex Group, n.d.) ZARA uses designers as group instead of individual to quick update products at a great extent, besides, company keep low inventory in stock because each new product is supposed to be sold within 10 days.