Essay On Indian Fashion Industry

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Designer extraordinaire Coco Chanel once said, “Fashion is not something that exists in dresses only. Fashion is in the sky, the street; fashion has to do with ideas, the way we live, what is happening” (Koerne A., 2012). Fashion is not just a way of dressing oneself or one’s demeanour. It is a form of creativity, of self-expression and a way of living. Fashion industry is a multibillion-dollar global consortium dedicated to the trade of manufacturing and retail of clothes, shoes, bags and other textile products. Indian Fashion Industry is unlike any other fashion industry. Being one of the most seasoned enterprises, it takes after the convention and culture of nation since its introduction to the world. Nonetheless, India is likewise a big enthusiast of new fashion and progressive world trends. 1.1 Indian Fashion Industry – The Dame in a Saree Indian economy is undoubtedly growing rapidly but it is also witnessing major shifts in consumer preferences due to increasing disposable income and brand awareness. The techno geek millennial population are raising the corporatized retail within the country. Indian apparel industry is the second largest contributor in the retail industry. (IMAGES Business of Fashion, 2017) Domestic market size of the clothing and footwear industry in India is 68 billion dollars. Fashion and its intermediary industries…show more content…
Indian designers are gaining worldwide recognition. It was India’ proud moment when Kate Middleton, the Duchess of Cambridge, and Queen Mathilde of Belgium wore designer Anita Dongre’s pieces. Indian supermodels are taking over the International Runway. Bhumika Arora has not only graced international editorials but has walked the shows for brands like Chanel, Balmain and Fendi to name a few. Indian culture is inspiring the works of designers like Jean Paul Gaultier. Indian Fashion Industry has never been as important as it is

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