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Essay On Luxury Industry

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Abstract The concept of luxury has been present in various forms since centuries. It was even prevalent in the ancient times as well. It clearly differentiates between social classes.The purpose of study is to understand :- the growth of luxury market in India and abroad,to define the profile of Indian luxury customers,to study the luxury industry with respect to luxury watches and suits,to study the purchase behaviour of luxury customers with respect to luxury watches and suits,and what motivates them to buy these products.A secondary study is done about theluxury market globally and in India,the profile of luxury customers in India and the luxury industry with respect to watches and suits.Then a primary study has been done by preparing a questionnaire and taking peoples view for luxury suits and luxury watches to find out about their purchase behaviour. Introduction Luxury brands The concept of luxury has been present in various forms since centuries.It had been prevalent in ancient times as well like it has been now in the modern times.With its clear portraying of differences between the social classes , it has only been limited to the elite classes.Luxury can be defined as anything that can be

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