Tesco Information Systems Essay

Information Systems Used In Tesco

Tesco is Ireland’s and England’s leading retailer and ranked as one the top three international retailers with a presence in 13 countries. The use of information systems within Tesco has played a key role in its success. Tesco has used information systems to gain competitive advantage over its competitors by been able to reduce cost, increase sales and increase efficiency within the organization. Tesco uses a variety of information systems within its organization, these systems assist the company in operating at levels ranging from the operational level to executive. It is the structure of these systems which allow the business to run effectively, to ensure that the correct decisions are made and reports are

When stock falls below a set level more is ordered. Automatic links with suppliers means stock can be re-ordered as soon as it has been sold, greatly reducing the physical effort of stock ordering and minimising the errors involved with manual

Every time a customer uses their Tesco Clubcard when their buying goods they collect points and these points are used to redeem vouchers. Tesco uses this loyalty scheme to build up a demographic profile of its customers, and collect data about how loyal they are, what they buy and how much they spend. These sales and marketing information systems help Tesco with promoting products sales. This system allows Tesco to target its customer with specific promotions on goods that the customer might be interesting in buying, thus increasing sales. This is information is also used for customers who shop online, Tesco can change what the customer sees when they log in to their online account making it easier to find the products their data suggests they will