Essay On Internet Advertising
To what extent does the internet foster an environment of misleading/false advertising and illegal scams?
Internet scam is one of the most common types of scams. The internet allows easy manipulation, creating fake websites and advertisements which fools unknowing victims into giving up their personal information and money, all the while behind the safety of their screen. However, even though it is so, the majority of the internet still consists of scam-free, safe and legitimate websites.
The internet is a perfect place for scams to thrive. Because of its properties, scammers can hide behind screens and manipulate victims, which also makes them difficult to track. An example is the 419 Nigerian scams, which have many versions of it, but the
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This heavy reliance on the internet means that people would go great-lengths to make sure that their computer and mobile-phones are protected and virus-free (something the scammers can take advantage of). Some scammers would use pop-ups or emails to trick the victim into thinking that their computer has been infected with a virus. In order to get rid of the "virus", the victim would then download a software that the scammer suggests, thinking that it will protect their computer from the virus, when in fact what they are downloading is the real virus, which then hijacks their personal information. In an article by 10A2 (2009), addressing people's reliance on the internet states that "Many so called "hackers" have taken advantage of the increased use of computers to set up fraudulent internet sites to steal your money", which helps prove the point that reliance on the internet has given scammers and hackers online advantages over the victims. They take advantage of the people’s concern for their computer and mobiles, and baiting them into doing what the scammers wants them to
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