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Essay On Liberal Party

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Liberal Party of Canada
The Liberal Party of Canada and Justin Trudeau lead a fascinating campaign which advocated for “real change” and brought them from 3rd place to a shocking majority government on election day. The majority was unpredicted by the polls which is another interesting aspect of this election. Closer to election day, the Liberals were leading the polls, however none of them anticipated a majority government. This may be attributed to the Liberal Party’s extensive use of social media and online communication which lead to a larger voter turnout from the 18-30 range- which typically opt out of voting on election day. The voter turn out from the younger demographic also explains why the polls did not predict a Liberal majority. Their online communication was well thought-out and provided a platform with a ridiculous amount of issues and topics, which is unusual for a federal election. In past elections, it is common for the party leaders to choose a few main issues to focus on, so that those issues really penetrate the minds of voters. This strategy of giving their position on a large number of issues, gave the Liberal party an edge in this election because they were able to appeal to a larger audience than if they were to just focus on a few issues. Following the results of the election, many compared …show more content…

This demonstrates the support the Liberals have, and the level of citizen engagement following the Liberal majority. The retweets include photos of excited supporters, MP’s engaging with their ridings, even people reposting some of the Liberals original photos the Liberals posted which advocated their promises to Canada. Even after the election the Liberals are still carefully using social media to gather more support and demonstrate the current support they

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