Essay On Lifestyle Brands

992 Words4 Pages
In the era of technology, individualism and fast moving environments people are disconnected with each other and seek for more experiences than physical products. Life is about experience and people always want more. Today’s lifestyle brands are trying to deliver better, bigger and more distinct experiences to the consumers. An increasing number and variety of brands in lifestyle flourished, by the time brands realized the impact lifestyle has to consumers’ life. Polo Ralph Lauren is one of the pioneers of the lifestyle movement, giving us an aspirational representation to work with. Traditional brands are defined as a name, sign, symbol or design or even a combination of them attempting to differentiate their offerings from the competitors…show more content…
A few more examples of lifestyle brands from the existing literature include Gap, Laura Ashley, Benetton and Ralph Lauren, Abercrombie & Fitch, and Martha Stewart (Chernev et al. 2011). Also, surprisingly in the electronic industries Apple has become successfully a lifestyle brand, with some of its customers being in the point of obsession. Moreover, lifestyle brands have gained an increased share in the luxury market such as Armani, BMW, Louis Vuitton and Rolex. In my opinion an additional interesting way of building lifestyle brands is by promoting the latest trend of self-branding celebrities. Representatively examples are Gwyneth Paltrow’s lifestyle brand Goop and Jessica Alba’s The Honest Company. However, a question arises: Should we embrace lifestyle branding ? In order to give an answer to this question there are multiple aspects and consequences that should be taken into account. Brand loyalty is definitely one of them, providing tangible evidence of the success or failure of a brand in an overall relationships between the consumer and the

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